Section Ⅱ Reading Comprehension
The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.
1、 The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.
正确答案：
参考译文
超市旨在吸引顾客尽可能长时间地停留在店里。其原因很简单：你在店里停留的时间越长，看到的商品越多；而看到的商品越多，买的就会越多。超市中出售大量的商品。根据食品推广协会的调查，普通的超市大概有44000种不同的商品；还有很多超市出售的商品高达上万种。如此多的选择足以使顾客面对的信息过于繁杂。根据脑部扫描实验，需要快速的做这么多决定会让我们难以承受。大约在购物40分钟之后，大多人就不会再努力做出理性的选择了，取而代之的就是冲动购物——而这时，我们的购物车中已经装了一半根本就没想买的东西了。
答案解析：
生词本
be designed to do 为某目的或用途而设计
average adj. 平常的；普通的
lure v. 诱惑
contain v. 包含
sheer adj. 十足的
volume n. 数量
overload vt. 负荷过多
brain-scan 脑部扫描
selective adj. 选择的
emotionally adv. 感情用事地
cart n. 手推车
rationally adv. 理智地
accumulate v. 堆积；累积
表达难点：
第一句：The supermarket is designed to lure customers into spending as much time as possible within its doors.
本句为简单句，句子主干为The supermarket is designed to…，into spending…是into介词短语作宾语补足语。is designed to指出超市的目的，意为“被设计用作是……；目的是……”。within its door作地点状语，其中的its指supermarket。
第二句：The reason for this is simple: The longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy.
本句为比较结构，其中The reason for this is simple中的this指代前面的句子，可译为“其原因很简单”。The more…the more…句型可译为“越……越……”。
第三句：And supermarkets contain a lot of stuff.
本句为简单句。contain本意为“包含；容纳”，直译为“超市包含了大量的商品”，显然不符合中文的表达习惯。因此将其引申为“出售；陈列”。
第四句：The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more.
本句的主语为The average supermarket，according to the Food Marketing Institute为插入语，可译为“根据食品推广协会的调查”。carry不能译为“携带”，应译为“有；具有”。tens of thousands more可译为“达数万种之多”。
第五句：The sheer volume of available choice is enough to send shoppers into a state of information overload.
本句为简单句。The sheer volume可译为“大量的……”或“如此多的……”。information overload可译为“信息过载”。
第六句：According to brain-scan experiments, the demands of so much decision-making quickly become too much for us.
本句的句子主干为the demands…become too much…。According to brain-scan experiments可译为“根据脑部扫描实验”。
第七句：After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.
本句为复合句，句子主干为most people stop…，and instead begin为主句的第二个谓语部分。which is the point at which第一个which引导定语从句，用于解释说明shopping emotionally；第二个which引导定语从句，修饰the point。that we never是that引导的定语从句，修饰stuff。struggle to do意为“尽力做某事，努力做某事”。
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