一、Part Ⅱ Listening Comprehension
1、Question 1 is based on the conversation you have just heard.
A、Why so many girls adored Audrey Hepburn.
B、Why the woman wanted to be like Audrey Hepburn.
C、Why Audrey Hepburn had more female fans than male ones.
D、Why Roman Holiday was more famous than Breakfast at Tiffany’s.
2、Question 2 is based on the conversation you have just heard.
A、Her family’s suspension of financial aid.
B、Her shift of interest to performing arts.
C、Her unique personality.
D、Her physical condition.
3、Question 3 is based on the conversation you have just heard.
A、She was modest and hardworking.
B、She was easy-going on the whole.
C、She was not an outgoing person.
D、She was usually not very optimistic.
4、Question 4 is based on the conversation you have just heard.
A、She learned to volunteer when she was a child.
B、Her family benefited from other people’s help.
C、Her parents taught her to sympathize with the needy.
D、She was influenced by the roles she played in the films.
5、Question 5 is based on the conversation you have just heard.
A、Attend a board meeting.
B、Raise some questions.
C、Give a presentation.
D、Start a new company.
6、Question 6 is based on the conversation you have just heard.
A、No new staff will be hired.
B、No staff will be dismissed.
C、It will raise productivity.
D、It will cut production costs.
7、Question 7 is based on the conversation you have just heard.
A、The communication channels.
B、The company’s new missions.
C、The timeline of restructuring.
D、The reasons for restructuring.
8、Question 8 is based on the conversation you have just heard.
A、By visiting the company’s own computer network.
B、By exploring various channels of communication.
C、By emailing questions to the man or the woman.
D、By consulting their own department managers.
9、Question 9 is based on the passage you have just heard.
A、It allows passengers to have animals travel with them.
B、It uses therapy animals to soothe nervous passengers.
C、It has animals to help passengers carry their luggage.
D、It helps passengers to take care of their pet animals.
10、Question 10 is based on the passage you have just heard.
A、Finding their way around.
B、Avoiding possible dangers.
C、Identifying drug smugglers.
D、Looking after sick passengers.
11、Question 11 is based on the passage you have just heard.
A、Bring their pet animals on board their plane.
B、Keep some animals for therapeutic purposes.
C、Schedule their flights around the animal visits.
D、Photograph the therapy animals at the airport.
12、Question 12 is based on the passage you have just heard.
A、At the entrance to a reception hall in Rome.
B、Beside a beautifully painted wall in Arles.
C、Beside the gate of an ancient Roman city.
D、At the site of an ancient Roman mansion.
13、Question 13 is based on the passage you have just heard.
A、Various musical instruments.
B、A number of different images.
C、A number of mythological heroes.
D、Paintings by famous French artists.
14、Question 14 is based on the passage you have just heard.
A、The impressive skills and costly dyes.
B、The worldly sophistication displayed.
C、The originality and expertise shown.
D、The stunning images vividly depicted.
15、Question 15 is based on the passage you have just heard.
A、He was a collector of antiques.
B、His artistic taste is superb.
C、His identity remains unclear.
D、He was a rich Italian merchant.
16、Question 16 is based on the recording you have just heard.
A、They favor scientists from its member countries.
B、They place great emphasis on empirical studies.
C、They lay stress on basic scientific research.
D、They encourage international cooperation.
17、Question 17 is based on the recording you have just heard.
A、Many of their projects have become complicated.
B、They believe that more hands will make light work.
C、They want to follow closely the international trend.
D、Many of them wish to win international recognition.
18、Question 18 is based on the recording you have just heard.
A、It calls for more research funding to catch up.
B、It lags behind other disciplines in collaboration.
C、It is faced with many unprecedented challenges.
D、It requires mathematicians to work independently.
19、Question 19 is based on the recording you have just heard.
A、Scientists discovered water on Venus.
B、Scientists found Venus had atmosphere.
C、Scientists tried to send a balloon to Venus.
D、Scientists observed Venus from a space vehicle.
20、Question 20 is based on the recording you have just heard.
A、It undergoes geological changes like Earth.
B、It is a paradise of romance for alien life.
C、It is the same as fiction has portrayed.
D、It resembles Earth in many aspects.
21、Question 21 is based on the recording you have just heard.
A、It used to be covered with rainforests.
B、It used to have more water than Earth.
C、It might have been a cozy habitat for life.
D、It might have been hotter than it is today.
22、Question 22 is based on the recording you have just heard.
A、Causes of sleeplessness.
B、Cultural psychology.
C、Cross-cultural communication.
D、Motivation and positive feelings.
23、Question 23 is based on the recording you have just heard.
A、They attach great importance to sleep.
B、They often have trouble falling asleep.
C、They generally sleep longer than East Asians.
D、They pay more attention to sleep efficiency.
24、Question 24 is based on the recording you have just heard.
A、By observing people’s sleep patterns in labs.
B、By asking people to report their sleep habits.
C、By videotaping people’s daily sleeping processes.
D、By having people wear motion-detecting watches.
25、Question 25 is based on the recording you have just heard.
A、It has attracted attention all over the world.
B、It has not yet produced anything conclusive.
C、It has not yet explored the cross-cultural aspect of sleep.
D、It has made remarkable progress in the past few decades.
二、Part III Reading Comprehension
The dream of personalised flight is still vivid in the minds of many inventors, some developing cycle-powered craft, others (26)_____ money into jetpacks (喷气飞行背包). However, the flying car has always remained the (27)_____ symbol of personal transport freedom.
Several companies around the world have produced (28)_____ that can drive on roads and fly. Airbus has a futuristic modular (组件式的) concept involving a passenger capsule that can be (29)_____ from the road-going chassis (底盘) and picked up by a helicopter-type machine.
But all these concepts are massively expensive, require safety certification standards for road and air, need (30)_____ controls, involve complex folding wings and propellers, and have to be flown from air-strips. So they are likely to remain rich people’s playthings rather than practical transport solutions for the masses.
“A car that takes off from some London street and lands in another (31)_____ street is unlikely to happen,” says Prof. Gray, a leading aeronautical engineer. “Sky taxis are much more likely.” But that won’t stop inventors from dreaming up new ways to fly and trying to persuade investors to back their sometimes (32)_____ schemes.
Civilian aviation is being disrupted, not by the age-old desires for speed, romanticism and (33)_____, but by the pressing need to respond to a changing climate. New electric engines coupled with artificial intelligence and (34)_____ systems will contribute to a more efficient, integrated transport system that is less polluting and less noisy. That may sound simple, but as Prof. Gray says, “When I travel somewhere I like this notion that when I finish my journey I feel better than when I started it. That’s completely at (35)_____ with how I feel today.” Now that would be progress.
26、(1)
A、autonomous
B、segmented
C、ultimate
D、glamour
E、repressing
F、spectrum
G、random
H、dual
I、odds
J、prototypes
K、opposites
L、detached
M、outrageous
N、pouring
O、imminent
The dream of personalised flight is still vivid in the minds of many inventors, some developing cycle-powered craft, others (26)_____ money into jetpacks (喷气飞行背包). However, the flying car has always remained the (27)_____ symbol of personal transport freedom.
Several companies around the world have produced (28)_____ that can drive on roads and fly. Airbus has a futuristic modular (组件式的) concept involving a passenger capsule that can be (29)_____ from the road-going chassis (底盘) and picked up by a helicopter-type machine.
But all these concepts are massively expensive, require safety certification standards for road and air, need (30)_____ controls, involve complex folding wings and propellers, and have to be flown from air-strips. So they are likely to remain rich people’s playthings rather than practical transport solutions for the masses.
“A car that takes off from some London street and lands in another (31)_____ street is unlikely to happen,” says Prof. Gray, a leading aeronautical engineer. “Sky taxis are much more likely.” But that won’t stop inventors from dreaming up new ways to fly and trying to persuade investors to back their sometimes (32)_____ schemes.
Civilian aviation is being disrupted, not by the age-old desires for speed, romanticism and (33)_____, but by the pressing need to respond to a changing climate. New electric engines coupled with artificial intelligence and (34)_____ systems will contribute to a more efficient, integrated transport system that is less polluting and less noisy. That may sound simple, but as Prof. Gray says, “When I travel somewhere I like this notion that when I finish my journey I feel better than when I started it. That’s completely at (35)_____ with how I feel today.” Now that would be progress.
27、(2)
A、autonomous
B、segmented
C、ultimate
D、glamour
E、repressing
F、spectrum
G、random
H、dual
I、odds
J、prototypes
K、opposites
L、detached
M、outrageous
N、pouring
O、imminent
The dream of personalised flight is still vivid in the minds of many inventors, some developing cycle-powered craft, others (26)_____ money into jetpacks (喷气飞行背包). However, the flying car has always remained the (27)_____ symbol of personal transport freedom.
Several companies around the world have produced (28)_____ that can drive on roads and fly. Airbus has a futuristic modular (组件式的) concept involving a passenger capsule that can be (29)_____ from the road-going chassis (底盘) and picked up by a helicopter-type machine.
But all these concepts are massively expensive, require safety certification standards for road and air, need (30)_____ controls, involve complex folding wings and propellers, and have to be flown from air-strips. So they are likely to remain rich people’s playthings rather than practical transport solutions for the masses.
“A car that takes off from some London street and lands in another (31)_____ street is unlikely to happen,” says Prof. Gray, a leading aeronautical engineer. “Sky taxis are much more likely.” But that won’t stop inventors from dreaming up new ways to fly and trying to persuade investors to back their sometimes (32)_____ schemes.
Civilian aviation is being disrupted, not by the age-old desires for speed, romanticism and (33)_____, but by the pressing need to respond to a changing climate. New electric engines coupled with artificial intelligence and (34)_____ systems will contribute to a more efficient, integrated transport system that is less polluting and less noisy. That may sound simple, but as Prof. Gray says, “When I travel somewhere I like this notion that when I finish my journey I feel better than when I started it. That’s completely at (35)_____ with how I feel today.” Now that would be progress.
28、(3)
A、autonomous
B、segmented
C、ultimate
D、glamour
E、repressing
F、spectrum
G、random
H、dual
I、odds
J、prototypes
K、opposites
L、detached
M、outrageous
N、pouring
O、imminent
The dream of personalised flight is still vivid in the minds of many inventors, some developing cycle-powered craft, others (26)_____ money into jetpacks (喷气飞行背包). However, the flying car has always remained the (27)_____ symbol of personal transport freedom.
Several companies around the world have produced (28)_____ that can drive on roads and fly. Airbus has a futuristic modular (组件式的) concept involving a passenger capsule that can be (29)_____ from the road-going chassis (底盘) and picked up by a helicopter-type machine.
But all these concepts are massively expensive, require safety certification standards for road and air, need (30)_____ controls, involve complex folding wings and propellers, and have to be flown from air-strips. So they are likely to remain rich people’s playthings rather than practical transport solutions for the masses.
“A car that takes off from some London street and lands in another (31)_____ street is unlikely to happen,” says Prof. Gray, a leading aeronautical engineer. “Sky taxis are much more likely.” But that won’t stop inventors from dreaming up new ways to fly and trying to persuade investors to back their sometimes (32)_____ schemes.
Civilian aviation is being disrupted, not by the age-old desires for speed, romanticism and (33)_____, but by the pressing need to respond to a changing climate. New electric engines coupled with artificial intelligence and (34)_____ systems will contribute to a more efficient, integrated transport system that is less polluting and less noisy. That may sound simple, but as Prof. Gray says, “When I travel somewhere I like this notion that when I finish my journey I feel better than when I started it. That’s completely at (35)_____ with how I feel today.” Now that would be progress.
29、(4)
A、autonomous
B、segmented
C、ultimate
D、glamour
E、repressing
F、spectrum
G、random
H、dual
I、odds
J、prototypes
K、opposites
L、detached
M、outrageous
N、pouring
O、imminent
The dream of personalised flight is still vivid in the minds of many inventors, some developing cycle-powered craft, others (26)_____ money into jetpacks (喷气飞行背包). However, the flying car has always remained the (27)_____ symbol of personal transport freedom.
Several companies around the world have produced (28)_____ that can drive on roads and fly. Airbus has a futuristic modular (组件式的) concept involving a passenger capsule that can be (29)_____ from the road-going chassis (底盘) and picked up by a helicopter-type machine.
But all these concepts are massively expensive, require safety certification standards for road and air, need (30)_____ controls, involve complex folding wings and propellers, and have to be flown from air-strips. So they are likely to remain rich people’s playthings rather than practical transport solutions for the masses.
“A car that takes off from some London street and lands in another (31)_____ street is unlikely to happen,” says Prof. Gray, a leading aeronautical engineer. “Sky taxis are much more likely.” But that won’t stop inventors from dreaming up new ways to fly and trying to persuade investors to back their sometimes (32)_____ schemes.
Civilian aviation is being disrupted, not by the age-old desires for speed, romanticism and (33)_____, but by the pressing need to respond to a changing climate. New electric engines coupled with artificial intelligence and (34)_____ systems will contribute to a more efficient, integrated transport system that is less polluting and less noisy. That may sound simple, but as Prof. Gray says, “When I travel somewhere I like this notion that when I finish my journey I feel better than when I started it. That’s completely at (35)_____ with how I feel today.” Now that would be progress.
30、(5)
A、autonomous
B、segmented
C、ultimate
D、glamour
E、repressing
F、spectrum
G、random
H、dual
I、odds
J、prototypes
K、opposites
L、detached
M、outrageous
N、pouring
O、imminent
The dream of personalised flight is still vivid in the minds of many inventors, some developing cycle-powered craft, others (26)_____ money into jetpacks (喷气飞行背包). However, the flying car has always remained the (27)_____ symbol of personal transport freedom.
Several companies around the world have produced (28)_____ that can drive on roads and fly. Airbus has a futuristic modular (组件式的) concept involving a passenger capsule that can be (29)_____ from the road-going chassis (底盘) and picked up by a helicopter-type machine.
But all these concepts are massively expensive, require safety certification standards for road and air, need (30)_____ controls, involve complex folding wings and propellers, and have to be flown from air-strips. So they are likely to remain rich people’s playthings rather than practical transport solutions for the masses.
“A car that takes off from some London street and lands in another (31)_____ street is unlikely to happen,” says Prof. Gray, a leading aeronautical engineer. “Sky taxis are much more likely.” But that won’t stop inventors from dreaming up new ways to fly and trying to persuade investors to back their sometimes (32)_____ schemes.
Civilian aviation is being disrupted, not by the age-old desires for speed, romanticism and (33)_____, but by the pressing need to respond to a changing climate. New electric engines coupled with artificial intelligence and (34)_____ systems will contribute to a more efficient, integrated transport system that is less polluting and less noisy. That may sound simple, but as Prof. Gray says, “When I travel somewhere I like this notion that when I finish my journey I feel better than when I started it. That’s completely at (35)_____ with how I feel today.” Now that would be progress.
31、(6)
A、autonomous
B、segmented
C、ultimate
D、glamour
E、repressing
F、spectrum
G、random
H、dual
I、odds
J、prototypes
K、opposites
L、detached
M、outrageous
N、pouring
O、imminent
The dream of personalised flight is still vivid in the minds of many inventors, some developing cycle-powered craft, others (26)_____ money into jetpacks (喷气飞行背包). However, the flying car has always remained the (27)_____ symbol of personal transport freedom.
Several companies around the world have produced (28)_____ that can drive on roads and fly. Airbus has a futuristic modular (组件式的) concept involving a passenger capsule that can be (29)_____ from the road-going chassis (底盘) and picked up by a helicopter-type machine.
But all these concepts are massively expensive, require safety certification standards for road and air, need (30)_____ controls, involve complex folding wings and propellers, and have to be flown from air-strips. So they are likely to remain rich people’s playthings rather than practical transport solutions for the masses.
“A car that takes off from some London street and lands in another (31)_____ street is unlikely to happen,” says Prof. Gray, a leading aeronautical engineer. “Sky taxis are much more likely.” But that won’t stop inventors from dreaming up new ways to fly and trying to persuade investors to back their sometimes (32)_____ schemes.
Civilian aviation is being disrupted, not by the age-old desires for speed, romanticism and (33)_____, but by the pressing need to respond to a changing climate. New electric engines coupled with artificial intelligence and (34)_____ systems will contribute to a more efficient, integrated transport system that is less polluting and less noisy. That may sound simple, but as Prof. Gray says, “When I travel somewhere I like this notion that when I finish my journey I feel better than when I started it. That’s completely at (35)_____ with how I feel today.” Now that would be progress.
32、(7)
A、autonomous
B、segmented
C、ultimate
D、glamour
E、repressing
F、spectrum
G、random
H、dual
I、odds
J、prototypes
K、opposites
L、detached
M、outrageous
N、pouring
O、imminent
The dream of personalised flight is still vivid in the minds of many inventors, some developing cycle-powered craft, others (26)_____ money into jetpacks (喷气飞行背包). However, the flying car has always remained the (27)_____ symbol of personal transport freedom.
Several companies around the world have produced (28)_____ that can drive on roads and fly. Airbus has a futuristic modular (组件式的) concept involving a passenger capsule that can be (29)_____ from the road-going chassis (底盘) and picked up by a helicopter-type machine.
But all these concepts are massively expensive, require safety certification standards for road and air, need (30)_____ controls, involve complex folding wings and propellers, and have to be flown from air-strips. So they are likely to remain rich people’s playthings rather than practical transport solutions for the masses.
“A car that takes off from some London street and lands in another (31)_____ street is unlikely to happen,” says Prof. Gray, a leading aeronautical engineer. “Sky taxis are much more likely.” But that won’t stop inventors from dreaming up new ways to fly and trying to persuade investors to back their sometimes (32)_____ schemes.
Civilian aviation is being disrupted, not by the age-old desires for speed, romanticism and (33)_____, but by the pressing need to respond to a changing climate. New electric engines coupled with artificial intelligence and (34)_____ systems will contribute to a more efficient, integrated transport system that is less polluting and less noisy. That may sound simple, but as Prof. Gray says, “When I travel somewhere I like this notion that when I finish my journey I feel better than when I started it. That’s completely at (35)_____ with how I feel today.” Now that would be progress.
33、(8)
A、autonomous
B、segmented
C、ultimate
D、glamour
E、repressing
F、spectrum
G、random
H、dual
I、odds
J、prototypes
K、opposites
L、detached
M、outrageous
N、pouring
O、imminent
The dream of personalised flight is still vivid in the minds of many inventors, some developing cycle-powered craft, others (26)_____ money into jetpacks (喷气飞行背包). However, the flying car has always remained the (27)_____ symbol of personal transport freedom.
Several companies around the world have produced (28)_____ that can drive on roads and fly. Airbus has a futuristic modular (组件式的) concept involving a passenger capsule that can be (29)_____ from the road-going chassis (底盘) and picked up by a helicopter-type machine.
But all these concepts are massively expensive, require safety certification standards for road and air, need (30)_____ controls, involve complex folding wings and propellers, and have to be flown from air-strips. So they are likely to remain rich people’s playthings rather than practical transport solutions for the masses.
“A car that takes off from some London street and lands in another (31)_____ street is unlikely to happen,” says Prof. Gray, a leading aeronautical engineer. “Sky taxis are much more likely.” But that won’t stop inventors from dreaming up new ways to fly and trying to persuade investors to back their sometimes (32)_____ schemes.
Civilian aviation is being disrupted, not by the age-old desires for speed, romanticism and (33)_____, but by the pressing need to respond to a changing climate. New electric engines coupled with artificial intelligence and (34)_____ systems will contribute to a more efficient, integrated transport system that is less polluting and less noisy. That may sound simple, but as Prof. Gray says, “When I travel somewhere I like this notion that when I finish my journey I feel better than when I started it. That’s completely at (35)_____ with how I feel today.” Now that would be progress.
34、(9)
A、autonomous
B、segmented
C、ultimate
D、glamour
E、repressing
F、spectrum
G、random
H、dual
I、odds
J、prototypes
K、opposites
L、detached
M、outrageous
N、pouring
O、imminent
The dream of personalised flight is still vivid in the minds of many inventors, some developing cycle-powered craft, others (26)_____ money into jetpacks (喷气飞行背包). However, the flying car has always remained the (27)_____ symbol of personal transport freedom.
Several companies around the world have produced (28)_____ that can drive on roads and fly. Airbus has a futuristic modular (组件式的) concept involving a passenger capsule that can be (29)_____ from the road-going chassis (底盘) and picked up by a helicopter-type machine.
But all these concepts are massively expensive, require safety certification standards for road and air, need (30)_____ controls, involve complex folding wings and propellers, and have to be flown from air-strips. So they are likely to remain rich people’s playthings rather than practical transport solutions for the masses.
“A car that takes off from some London street and lands in another (31)_____ street is unlikely to happen,” says Prof. Gray, a leading aeronautical engineer. “Sky taxis are much more likely.” But that won’t stop inventors from dreaming up new ways to fly and trying to persuade investors to back their sometimes (32)_____ schemes.
Civilian aviation is being disrupted, not by the age-old desires for speed, romanticism and (33)_____, but by the pressing need to respond to a changing climate. New electric engines coupled with artificial intelligence and (34)_____ systems will contribute to a more efficient, integrated transport system that is less polluting and less noisy. That may sound simple, but as Prof. Gray says, “When I travel somewhere I like this notion that when I finish my journey I feel better than when I started it. That’s completely at (35)_____ with how I feel today.” Now that would be progress.
35、(10)
A、autonomous
B、segmented
C、ultimate
D、glamour
E、repressing
F、spectrum
G、random
H、dual
I、odds
J、prototypes
K、opposites
L、detached
M、outrageous
N、pouring
O、imminent
Companies Are Working with Consumers to Reduce Waste
【A】As consumers, we are very wasteful. Annually, the world generates 1.3 billion tons of solid waste. This is expected to go up to 2.2 billion by 2025. The developed countries are responsible for 44% of waste, and in the U.S. alone, the average person throws away their body weight in rubbish every month.
【B】Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. Yet, more and more businesses are thinking about how to reduce consumer waste. This is partly driven by the rising price of raw materials and metals. It is also partly due to both consumers and companies becoming more aware of the need to protect our environment.
【C】When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability. This is opposed to just price and performance they were concerned about in the past. In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. At the same time, surveys on consumers in the U.S. and the U.K. show that they also care about minimizing energy use and reducing waste.
【D】For the most part, consumers control what happens to a product. But some companies are realizing that placing the burden of recycling entirely on the consumer is not an effective strategy, especially when tossing something away seems like the easiest and most convenient option.
【E】Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs. They want to make their customers interested in preserving their products and preventing things that still have value from going to the garbage dump. By offering services to help expand the longevity of their products, they’re promising quality and durability to consumers, and receiving the reputational gains for being environmentally friendly.
【F】For example, the Swedish jeans company Nudie Jeans offers free repair at twenty of their shops. Instead of discarding their old worn-out jeans, customers bring them in to be renewed. The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home. Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product. When customers do want to toss their pair, they can give them back to the store, which will repurpose and resell them. Another clothing company, Patagonia, a high-end outdoor clothing store, follows the same principle. It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, at home. The company also offers a repair program for their customers for a modest fee. Currently, Patagonia repairs about 40,000 garments a year in their Reno, Nevada, service center. According to the company’s CEO, Rose Marcario, this is about building a company that cares about the environment. At the same time, offering repair supports the perceived quality of its products.
【G】In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called “Sustainable Footprint” since 2012. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash. They are used to fuel cement ovens. To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes. This boosts the reputation and image of Adidas by making people more aware of the company’s values.
【H】Enormous opportunities also lie with e-waste. It is estimated that in 2014 the world produced some 42 million metric tons of e-waste (discarded electrical and electronic equipment and its parts) with North America and Europe accounting for 8 and 12 million metric tons respectively. The materials from e-waste include iron, copper, gold, silver, and aluminum—materials that could be reused, resold, salvaged, or recycled. Together, the value of these metals is estimated to be about $52 billion. Electronics giants like Best Buy and Samsung have provided e-waste take-back programs over the past few years, which aim to refurbish (翻新) old electronic components and parts into new products.
【I】For other companies interested in reducing waste, helping the environment, and providing the sustainable lifestyles that consumers seek, here are some first steps for building a relationship with customers that focuses on recycling and restoring value to products:
【J】Find partners. If you are a manufacturer who relies on outside distributors, then retailers are the ideal partner for collecting old products. Power tool maker DeWalt partners with companies, such as Lowes and Napa Auto Parts, to collect old tools at their stores for recycling. The partnership benefits both sides by allowing unconventional partners (for example, two companies from two different industries) to work together on a specific aspect of the value chain, like, in this example, an engine firm with an accessory one.
【K】Create incentives. Environmental conscientiousness isn’t always enough to make customers recycle old goods. For instance, DeWalt discovered that many contractors were holding on to their old tools, even if they no longer worked, because they were expensive purchases and it was hard to justify bringing them in to recycle. By offering instant discounts worth as much as $100, DeWalt launched a trade-in program to encourage people to bring back tools. As a result, DeWalt now reuses those materials to create new products.
【L】Start with a trial program, and expect to change the details as you go. Any take-back program will likely change over time, depending on what works for your customers and company goals. Maybe you see low customer participation at first, or conversely, so much success that the cost of recycling becomes too high. Best Buy, for instance, has been bearing the lion’s share of e-waste volume since two of its largest competitors, Amazon and Wal-mart, do not have their own recycling programs. Since the launch of its program, Best Buy changed its policy to add a $25 fee for recycling old televisions in order to keep the program going.
【M】Build a culture of collective values with customers. A stronger relationship between the retailer/producer and the consumer isn’t just about financial incentives. By creating more awareness around your efforts to reduce waste, and by developing a culture of responsibility, repair, and reuse, you can build customer loyalty based on shared values and responsibilities.
【N】These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations. Reducing waste by incorporating used materials into production can cut costs and decrease the price of procurement (采购): less to be procured from the outside and more to be re-utilized from the inside.
【O】Companies play a big role in creating a circular economy, in which value is generating less from extracting new resources and more from getting better use out of the resources we already have—but they must also get customers engaged in the process.
36、36. Some companies believe that products’ prolonged lifespan benefits both the environment and customers.
A、A
B、B
C、C
D、D
E、E
F、F
G、G
H、H
I、I
J、J
K、K
L、L
M、M
N、N
O、O
Companies Are Working with Consumers to Reduce Waste
【A】As consumers, we are very wasteful. Annually, the world generates 1.3 billion tons of solid waste. This is expected to go up to 2.2 billion by 2025. The developed countries are responsible for 44% of waste, and in the U.S. alone, the average person throws away their body weight in rubbish every month.
【B】Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. Yet, more and more businesses are thinking about how to reduce consumer waste. This is partly driven by the rising price of raw materials and metals. It is also partly due to both consumers and companies becoming more aware of the need to protect our environment.
【C】When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability. This is opposed to just price and performance they were concerned about in the past. In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. At the same time, surveys on consumers in the U.S. and the U.K. show that they also care about minimizing energy use and reducing waste.
【D】For the most part, consumers control what happens to a product. But some companies are realizing that placing the burden of recycling entirely on the consumer is not an effective strategy, especially when tossing something away seems like the easiest and most convenient option.
【E】Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs. They want to make their customers interested in preserving their products and preventing things that still have value from going to the garbage dump. By offering services to help expand the longevity of their products, they’re promising quality and durability to consumers, and receiving the reputational gains for being environmentally friendly.
【F】For example, the Swedish jeans company Nudie Jeans offers free repair at twenty of their shops. Instead of discarding their old worn-out jeans, customers bring them in to be renewed. The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home. Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product. When customers do want to toss their pair, they can give them back to the store, which will repurpose and resell them. Another clothing company, Patagonia, a high-end outdoor clothing store, follows the same principle. It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, at home. The company also offers a repair program for their customers for a modest fee. Currently, Patagonia repairs about 40,000 garments a year in their Reno, Nevada, service center. According to the company’s CEO, Rose Marcario, this is about building a company that cares about the environment. At the same time, offering repair supports the perceived quality of its products.
【G】In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called “Sustainable Footprint” since 2012. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash. They are used to fuel cement ovens. To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes. This boosts the reputation and image of Adidas by making people more aware of the company’s values.
【H】Enormous opportunities also lie with e-waste. It is estimated that in 2014 the world produced some 42 million metric tons of e-waste (discarded electrical and electronic equipment and its parts) with North America and Europe accounting for 8 and 12 million metric tons respectively. The materials from e-waste include iron, copper, gold, silver, and aluminum—materials that could be reused, resold, salvaged, or recycled. Together, the value of these metals is estimated to be about $52 billion. Electronics giants like Best Buy and Samsung have provided e-waste take-back programs over the past few years, which aim to refurbish (翻新) old electronic components and parts into new products.
【I】For other companies interested in reducing waste, helping the environment, and providing the sustainable lifestyles that consumers seek, here are some first steps for building a relationship with customers that focuses on recycling and restoring value to products:
【J】Find partners. If you are a manufacturer who relies on outside distributors, then retailers are the ideal partner for collecting old products. Power tool maker DeWalt partners with companies, such as Lowes and Napa Auto Parts, to collect old tools at their stores for recycling. The partnership benefits both sides by allowing unconventional partners (for example, two companies from two different industries) to work together on a specific aspect of the value chain, like, in this example, an engine firm with an accessory one.
【K】Create incentives. Environmental conscientiousness isn’t always enough to make customers recycle old goods. For instance, DeWalt discovered that many contractors were holding on to their old tools, even if they no longer worked, because they were expensive purchases and it was hard to justify bringing them in to recycle. By offering instant discounts worth as much as $100, DeWalt launched a trade-in program to encourage people to bring back tools. As a result, DeWalt now reuses those materials to create new products.
【L】Start with a trial program, and expect to change the details as you go. Any take-back program will likely change over time, depending on what works for your customers and company goals. Maybe you see low customer participation at first, or conversely, so much success that the cost of recycling becomes too high. Best Buy, for instance, has been bearing the lion’s share of e-waste volume since two of its largest competitors, Amazon and Wal-mart, do not have their own recycling programs. Since the launch of its program, Best Buy changed its policy to add a $25 fee for recycling old televisions in order to keep the program going.
【M】Build a culture of collective values with customers. A stronger relationship between the retailer/producer and the consumer isn’t just about financial incentives. By creating more awareness around your efforts to reduce waste, and by developing a culture of responsibility, repair, and reuse, you can build customer loyalty based on shared values and responsibilities.
【N】These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations. Reducing waste by incorporating used materials into production can cut costs and decrease the price of procurement (采购): less to be procured from the outside and more to be re-utilized from the inside.
【O】Companies play a big role in creating a circular economy, in which value is generating less from extracting new resources and more from getting better use out of the resources we already have—but they must also get customers engaged in the process.
37、37. A survey shows shoppers today are getting more concerned about energy conservation and environmental protection when deciding what to buy.
A、A
B、B
C、C
D、D
E、E
F、F
G、G
H、H
I、I
J、J
K、K
L、L
M、M
N、N
O、O
Companies Are Working with Consumers to Reduce Waste
【A】As consumers, we are very wasteful. Annually, the world generates 1.3 billion tons of solid waste. This is expected to go up to 2.2 billion by 2025. The developed countries are responsible for 44% of waste, and in the U.S. alone, the average person throws away their body weight in rubbish every month.
【B】Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. Yet, more and more businesses are thinking about how to reduce consumer waste. This is partly driven by the rising price of raw materials and metals. It is also partly due to both consumers and companies becoming more aware of the need to protect our environment.
【C】When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability. This is opposed to just price and performance they were concerned about in the past. In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. At the same time, surveys on consumers in the U.S. and the U.K. show that they also care about minimizing energy use and reducing waste.
【D】For the most part, consumers control what happens to a product. But some companies are realizing that placing the burden of recycling entirely on the consumer is not an effective strategy, especially when tossing something away seems like the easiest and most convenient option.
【E】Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs. They want to make their customers interested in preserving their products and preventing things that still have value from going to the garbage dump. By offering services to help expand the longevity of their products, they’re promising quality and durability to consumers, and receiving the reputational gains for being environmentally friendly.
【F】For example, the Swedish jeans company Nudie Jeans offers free repair at twenty of their shops. Instead of discarding their old worn-out jeans, customers bring them in to be renewed. The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home. Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product. When customers do want to toss their pair, they can give them back to the store, which will repurpose and resell them. Another clothing company, Patagonia, a high-end outdoor clothing store, follows the same principle. It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, at home. The company also offers a repair program for their customers for a modest fee. Currently, Patagonia repairs about 40,000 garments a year in their Reno, Nevada, service center. According to the company’s CEO, Rose Marcario, this is about building a company that cares about the environment. At the same time, offering repair supports the perceived quality of its products.
【G】In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called “Sustainable Footprint” since 2012. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash. They are used to fuel cement ovens. To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes. This boosts the reputation and image of Adidas by making people more aware of the company’s values.
【H】Enormous opportunities also lie with e-waste. It is estimated that in 2014 the world produced some 42 million metric tons of e-waste (discarded electrical and electronic equipment and its parts) with North America and Europe accounting for 8 and 12 million metric tons respectively. The materials from e-waste include iron, copper, gold, silver, and aluminum—materials that could be reused, resold, salvaged, or recycled. Together, the value of these metals is estimated to be about $52 billion. Electronics giants like Best Buy and Samsung have provided e-waste take-back programs over the past few years, which aim to refurbish (翻新) old electronic components and parts into new products.
【I】For other companies interested in reducing waste, helping the environment, and providing the sustainable lifestyles that consumers seek, here are some first steps for building a relationship with customers that focuses on recycling and restoring value to products:
【J】Find partners. If you are a manufacturer who relies on outside distributors, then retailers are the ideal partner for collecting old products. Power tool maker DeWalt partners with companies, such as Lowes and Napa Auto Parts, to collect old tools at their stores for recycling. The partnership benefits both sides by allowing unconventional partners (for example, two companies from two different industries) to work together on a specific aspect of the value chain, like, in this example, an engine firm with an accessory one.
【K】Create incentives. Environmental conscientiousness isn’t always enough to make customers recycle old goods. For instance, DeWalt discovered that many contractors were holding on to their old tools, even if they no longer worked, because they were expensive purchases and it was hard to justify bringing them in to recycle. By offering instant discounts worth as much as $100, DeWalt launched a trade-in program to encourage people to bring back tools. As a result, DeWalt now reuses those materials to create new products.
【L】Start with a trial program, and expect to change the details as you go. Any take-back program will likely change over time, depending on what works for your customers and company goals. Maybe you see low customer participation at first, or conversely, so much success that the cost of recycling becomes too high. Best Buy, for instance, has been bearing the lion’s share of e-waste volume since two of its largest competitors, Amazon and Wal-mart, do not have their own recycling programs. Since the launch of its program, Best Buy changed its policy to add a $25 fee for recycling old televisions in order to keep the program going.
【M】Build a culture of collective values with customers. A stronger relationship between the retailer/producer and the consumer isn’t just about financial incentives. By creating more awareness around your efforts to reduce waste, and by developing a culture of responsibility, repair, and reuse, you can build customer loyalty based on shared values and responsibilities.
【N】These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations. Reducing waste by incorporating used materials into production can cut costs and decrease the price of procurement (采购): less to be procured from the outside and more to be re-utilized from the inside.
【O】Companies play a big role in creating a circular economy, in which value is generating less from extracting new resources and more from getting better use out of the resources we already have—but they must also get customers engaged in the process.
38、38. Companies can build customer loyalty by creating a positive culture of environmental awareness.
A、A
B、B
C、C
D、D
E、E
F、F
G、G
H、H
I、I
J、J
K、K
L、L
M、M
N、N
O、O
Companies Are Working with Consumers to Reduce Waste
【A】As consumers, we are very wasteful. Annually, the world generates 1.3 billion tons of solid waste. This is expected to go up to 2.2 billion by 2025. The developed countries are responsible for 44% of waste, and in the U.S. alone, the average person throws away their body weight in rubbish every month.
【B】Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. Yet, more and more businesses are thinking about how to reduce consumer waste. This is partly driven by the rising price of raw materials and metals. It is also partly due to both consumers and companies becoming more aware of the need to protect our environment.
【C】When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability. This is opposed to just price and performance they were concerned about in the past. In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. At the same time, surveys on consumers in the U.S. and the U.K. show that they also care about minimizing energy use and reducing waste.
【D】For the most part, consumers control what happens to a product. But some companies are realizing that placing the burden of recycling entirely on the consumer is not an effective strategy, especially when tossing something away seems like the easiest and most convenient option.
【E】Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs. They want to make their customers interested in preserving their products and preventing things that still have value from going to the garbage dump. By offering services to help expand the longevity of their products, they’re promising quality and durability to consumers, and receiving the reputational gains for being environmentally friendly.
【F】For example, the Swedish jeans company Nudie Jeans offers free repair at twenty of their shops. Instead of discarding their old worn-out jeans, customers bring them in to be renewed. The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home. Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product. When customers do want to toss their pair, they can give them back to the store, which will repurpose and resell them. Another clothing company, Patagonia, a high-end outdoor clothing store, follows the same principle. It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, at home. The company also offers a repair program for their customers for a modest fee. Currently, Patagonia repairs about 40,000 garments a year in their Reno, Nevada, service center. According to the company’s CEO, Rose Marcario, this is about building a company that cares about the environment. At the same time, offering repair supports the perceived quality of its products.
【G】In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called “Sustainable Footprint” since 2012. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash. They are used to fuel cement ovens. To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes. This boosts the reputation and image of Adidas by making people more aware of the company’s values.
【H】Enormous opportunities also lie with e-waste. It is estimated that in 2014 the world produced some 42 million metric tons of e-waste (discarded electrical and electronic equipment and its parts) with North America and Europe accounting for 8 and 12 million metric tons respectively. The materials from e-waste include iron, copper, gold, silver, and aluminum—materials that could be reused, resold, salvaged, or recycled. Together, the value of these metals is estimated to be about $52 billion. Electronics giants like Best Buy and Samsung have provided e-waste take-back programs over the past few years, which aim to refurbish (翻新) old electronic components and parts into new products.
【I】For other companies interested in reducing waste, helping the environment, and providing the sustainable lifestyles that consumers seek, here are some first steps for building a relationship with customers that focuses on recycling and restoring value to products:
【J】Find partners. If you are a manufacturer who relies on outside distributors, then retailers are the ideal partner for collecting old products. Power tool maker DeWalt partners with companies, such as Lowes and Napa Auto Parts, to collect old tools at their stores for recycling. The partnership benefits both sides by allowing unconventional partners (for example, two companies from two different industries) to work together on a specific aspect of the value chain, like, in this example, an engine firm with an accessory one.
【K】Create incentives. Environmental conscientiousness isn’t always enough to make customers recycle old goods. For instance, DeWalt discovered that many contractors were holding on to their old tools, even if they no longer worked, because they were expensive purchases and it was hard to justify bringing them in to recycle. By offering instant discounts worth as much as $100, DeWalt launched a trade-in program to encourage people to bring back tools. As a result, DeWalt now reuses those materials to create new products.
【L】Start with a trial program, and expect to change the details as you go. Any take-back program will likely change over time, depending on what works for your customers and company goals. Maybe you see low customer participation at first, or conversely, so much success that the cost of recycling becomes too high. Best Buy, for instance, has been bearing the lion’s share of e-waste volume since two of its largest competitors, Amazon and Wal-mart, do not have their own recycling programs. Since the launch of its program, Best Buy changed its policy to add a $25 fee for recycling old televisions in order to keep the program going.
【M】Build a culture of collective values with customers. A stronger relationship between the retailer/producer and the consumer isn’t just about financial incentives. By creating more awareness around your efforts to reduce waste, and by developing a culture of responsibility, repair, and reuse, you can build customer loyalty based on shared values and responsibilities.
【N】These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations. Reducing waste by incorporating used materials into production can cut costs and decrease the price of procurement (采购): less to be procured from the outside and more to be re-utilized from the inside.
【O】Companies play a big role in creating a circular economy, in which value is generating less from extracting new resources and more from getting better use out of the resources we already have—but they must also get customers engaged in the process.
39、39. When companies launch environmental programs, they will have their brand reputation enhanced.
A、A
B、B
C、C
D、D
E、E
F、F
G、G
H、H
I、I
J、J
K、K
L、L
M、M
N、N
O、O
Companies Are Working with Consumers to Reduce Waste
【A】As consumers, we are very wasteful. Annually, the world generates 1.3 billion tons of solid waste. This is expected to go up to 2.2 billion by 2025. The developed countries are responsible for 44% of waste, and in the U.S. alone, the average person throws away their body weight in rubbish every month.
【B】Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. Yet, more and more businesses are thinking about how to reduce consumer waste. This is partly driven by the rising price of raw materials and metals. It is also partly due to both consumers and companies becoming more aware of the need to protect our environment.
【C】When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability. This is opposed to just price and performance they were concerned about in the past. In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. At the same time, surveys on consumers in the U.S. and the U.K. show that they also care about minimizing energy use and reducing waste.
【D】For the most part, consumers control what happens to a product. But some companies are realizing that placing the burden of recycling entirely on the consumer is not an effective strategy, especially when tossing something away seems like the easiest and most convenient option.
【E】Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs. They want to make their customers interested in preserving their products and preventing things that still have value from going to the garbage dump. By offering services to help expand the longevity of their products, they’re promising quality and durability to consumers, and receiving the reputational gains for being environmentally friendly.
【F】For example, the Swedish jeans company Nudie Jeans offers free repair at twenty of their shops. Instead of discarding their old worn-out jeans, customers bring them in to be renewed. The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home. Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product. When customers do want to toss their pair, they can give them back to the store, which will repurpose and resell them. Another clothing company, Patagonia, a high-end outdoor clothing store, follows the same principle. It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, at home. The company also offers a repair program for their customers for a modest fee. Currently, Patagonia repairs about 40,000 garments a year in their Reno, Nevada, service center. According to the company’s CEO, Rose Marcario, this is about building a company that cares about the environment. At the same time, offering repair supports the perceived quality of its products.
【G】In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called “Sustainable Footprint” since 2012. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash. They are used to fuel cement ovens. To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes. This boosts the reputation and image of Adidas by making people more aware of the company’s values.
【H】Enormous opportunities also lie with e-waste. It is estimated that in 2014 the world produced some 42 million metric tons of e-waste (discarded electrical and electronic equipment and its parts) with North America and Europe accounting for 8 and 12 million metric tons respectively. The materials from e-waste include iron, copper, gold, silver, and aluminum—materials that could be reused, resold, salvaged, or recycled. Together, the value of these metals is estimated to be about $52 billion. Electronics giants like Best Buy and Samsung have provided e-waste take-back programs over the past few years, which aim to refurbish (翻新) old electronic components and parts into new products.
【I】For other companies interested in reducing waste, helping the environment, and providing the sustainable lifestyles that consumers seek, here are some first steps for building a relationship with customers that focuses on recycling and restoring value to products:
【J】Find partners. If you are a manufacturer who relies on outside distributors, then retailers are the ideal partner for collecting old products. Power tool maker DeWalt partners with companies, such as Lowes and Napa Auto Parts, to collect old tools at their stores for recycling. The partnership benefits both sides by allowing unconventional partners (for example, two companies from two different industries) to work together on a specific aspect of the value chain, like, in this example, an engine firm with an accessory one.
【K】Create incentives. Environmental conscientiousness isn’t always enough to make customers recycle old goods. For instance, DeWalt discovered that many contractors were holding on to their old tools, even if they no longer worked, because they were expensive purchases and it was hard to justify bringing them in to recycle. By offering instant discounts worth as much as $100, DeWalt launched a trade-in program to encourage people to bring back tools. As a result, DeWalt now reuses those materials to create new products.
【L】Start with a trial program, and expect to change the details as you go. Any take-back program will likely change over time, depending on what works for your customers and company goals. Maybe you see low customer participation at first, or conversely, so much success that the cost of recycling becomes too high. Best Buy, for instance, has been bearing the lion’s share of e-waste volume since two of its largest competitors, Amazon and Wal-mart, do not have their own recycling programs. Since the launch of its program, Best Buy changed its policy to add a $25 fee for recycling old televisions in order to keep the program going.
【M】Build a culture of collective values with customers. A stronger relationship between the retailer/producer and the consumer isn’t just about financial incentives. By creating more awareness around your efforts to reduce waste, and by developing a culture of responsibility, repair, and reuse, you can build customer loyalty based on shared values and responsibilities.
【N】These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations. Reducing waste by incorporating used materials into production can cut costs and decrease the price of procurement (采购): less to be procured from the outside and more to be re-utilized from the inside.
【O】Companies play a big role in creating a circular economy, in which value is generating less from extracting new resources and more from getting better use out of the resources we already have—but they must also get customers engaged in the process.
40、40. One multinational company offers discounts to customers who bring in old footwear to be used as fuel.
A、A
B、B
C、C
D、D
E、E
F、F
G、G
H、H
I、I
J、J
K、K
L、L
M、M
N、N
O、O
Companies Are Working with Consumers to Reduce Waste
【A】As consumers, we are very wasteful. Annually, the world generates 1.3 billion tons of solid waste. This is expected to go up to 2.2 billion by 2025. The developed countries are responsible for 44% of waste, and in the U.S. alone, the average person throws away their body weight in rubbish every month.
【B】Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. Yet, more and more businesses are thinking about how to reduce consumer waste. This is partly driven by the rising price of raw materials and metals. It is also partly due to both consumers and companies becoming more aware of the need to protect our environment.
【C】When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability. This is opposed to just price and performance they were concerned about in the past. In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. At the same time, surveys on consumers in the U.S. and the U.K. show that they also care about minimizing energy use and reducing waste.
【D】For the most part, consumers control what happens to a product. But some companies are realizing that placing the burden of recycling entirely on the consumer is not an effective strategy, especially when tossing something away seems like the easiest and most convenient option.
【E】Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs. They want to make their customers interested in preserving their products and preventing things that still have value from going to the garbage dump. By offering services to help expand the longevity of their products, they’re promising quality and durability to consumers, and receiving the reputational gains for being environmentally friendly.
【F】For example, the Swedish jeans company Nudie Jeans offers free repair at twenty of their shops. Instead of discarding their old worn-out jeans, customers bring them in to be renewed. The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home. Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product. When customers do want to toss their pair, they can give them back to the store, which will repurpose and resell them. Another clothing company, Patagonia, a high-end outdoor clothing store, follows the same principle. It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, at home. The company also offers a repair program for their customers for a modest fee. Currently, Patagonia repairs about 40,000 garments a year in their Reno, Nevada, service center. According to the company’s CEO, Rose Marcario, this is about building a company that cares about the environment. At the same time, offering repair supports the perceived quality of its products.
【G】In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called “Sustainable Footprint” since 2012. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash. They are used to fuel cement ovens. To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes. This boosts the reputation and image of Adidas by making people more aware of the company’s values.
【H】Enormous opportunities also lie with e-waste. It is estimated that in 2014 the world produced some 42 million metric tons of e-waste (discarded electrical and electronic equipment and its parts) with North America and Europe accounting for 8 and 12 million metric tons respectively. The materials from e-waste include iron, copper, gold, silver, and aluminum—materials that could be reused, resold, salvaged, or recycled. Together, the value of these metals is estimated to be about $52 billion. Electronics giants like Best Buy and Samsung have provided e-waste take-back programs over the past few years, which aim to refurbish (翻新) old electronic components and parts into new products.
【I】For other companies interested in reducing waste, helping the environment, and providing the sustainable lifestyles that consumers seek, here are some first steps for building a relationship with customers that focuses on recycling and restoring value to products:
【J】Find partners. If you are a manufacturer who relies on outside distributors, then retailers are the ideal partner for collecting old products. Power tool maker DeWalt partners with companies, such as Lowes and Napa Auto Parts, to collect old tools at their stores for recycling. The partnership benefits both sides by allowing unconventional partners (for example, two companies from two different industries) to work together on a specific aspect of the value chain, like, in this example, an engine firm with an accessory one.
【K】Create incentives. Environmental conscientiousness isn’t always enough to make customers recycle old goods. For instance, DeWalt discovered that many contractors were holding on to their old tools, even if they no longer worked, because they were expensive purchases and it was hard to justify bringing them in to recycle. By offering instant discounts worth as much as $100, DeWalt launched a trade-in program to encourage people to bring back tools. As a result, DeWalt now reuses those materials to create new products.
【L】Start with a trial program, and expect to change the details as you go. Any take-back program will likely change over time, depending on what works for your customers and company goals. Maybe you see low customer participation at first, or conversely, so much success that the cost of recycling becomes too high. Best Buy, for instance, has been bearing the lion’s share of e-waste volume since two of its largest competitors, Amazon and Wal-mart, do not have their own recycling programs. Since the launch of its program, Best Buy changed its policy to add a $25 fee for recycling old televisions in order to keep the program going.
【M】Build a culture of collective values with customers. A stronger relationship between the retailer/producer and the consumer isn’t just about financial incentives. By creating more awareness around your efforts to reduce waste, and by developing a culture of responsibility, repair, and reuse, you can build customer loyalty based on shared values and responsibilities.
【N】These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations. Reducing waste by incorporating used materials into production can cut costs and decrease the price of procurement (采购): less to be procured from the outside and more to be re-utilized from the inside.
【O】Companies play a big role in creating a circular economy, in which value is generating less from extracting new resources and more from getting better use out of the resources we already have—but they must also get customers engaged in the process.
41、41. Recycling used products can help manufacturers reduce production costs.
A、A
B、B
C、C
D、D
E、E
F、F
G、G
H、H
I、I
J、J
K、K
L、L
M、M
N、N
O、O
Companies Are Working with Consumers to Reduce Waste
【A】As consumers, we are very wasteful. Annually, the world generates 1.3 billion tons of solid waste. This is expected to go up to 2.2 billion by 2025. The developed countries are responsible for 44% of waste, and in the U.S. alone, the average person throws away their body weight in rubbish every month.
【B】Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. Yet, more and more businesses are thinking about how to reduce consumer waste. This is partly driven by the rising price of raw materials and metals. It is also partly due to both consumers and companies becoming more aware of the need to protect our environment.
【C】When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability. This is opposed to just price and performance they were concerned about in the past. In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. At the same time, surveys on consumers in the U.S. and the U.K. show that they also care about minimizing energy use and reducing waste.
【D】For the most part, consumers control what happens to a product. But some companies are realizing that placing the burden of recycling entirely on the consumer is not an effective strategy, especially when tossing something away seems like the easiest and most convenient option.
【E】Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs. They want to make their customers interested in preserving their products and preventing things that still have value from going to the garbage dump. By offering services to help expand the longevity of their products, they’re promising quality and durability to consumers, and receiving the reputational gains for being environmentally friendly.
【F】For example, the Swedish jeans company Nudie Jeans offers free repair at twenty of their shops. Instead of discarding their old worn-out jeans, customers bring them in to be renewed. The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home. Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product. When customers do want to toss their pair, they can give them back to the store, which will repurpose and resell them. Another clothing company, Patagonia, a high-end outdoor clothing store, follows the same principle. It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, at home. The company also offers a repair program for their customers for a modest fee. Currently, Patagonia repairs about 40,000 garments a year in their Reno, Nevada, service center. According to the company’s CEO, Rose Marcario, this is about building a company that cares about the environment. At the same time, offering repair supports the perceived quality of its products.
【G】In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called “Sustainable Footprint” since 2012. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash. They are used to fuel cement ovens. To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes. This boosts the reputation and image of Adidas by making people more aware of the company’s values.
【H】Enormous opportunities also lie with e-waste. It is estimated that in 2014 the world produced some 42 million metric tons of e-waste (discarded electrical and electronic equipment and its parts) with North America and Europe accounting for 8 and 12 million metric tons respectively. The materials from e-waste include iron, copper, gold, silver, and aluminum—materials that could be reused, resold, salvaged, or recycled. Together, the value of these metals is estimated to be about $52 billion. Electronics giants like Best Buy and Samsung have provided e-waste take-back programs over the past few years, which aim to refurbish (翻新) old electronic components and parts into new products.
【I】For other companies interested in reducing waste, helping the environment, and providing the sustainable lifestyles that consumers seek, here are some first steps for building a relationship with customers that focuses on recycling and restoring value to products:
【J】Find partners. If you are a manufacturer who relies on outside distributors, then retailers are the ideal partner for collecting old products. Power tool maker DeWalt partners with companies, such as Lowes and Napa Auto Parts, to collect old tools at their stores for recycling. The partnership benefits both sides by allowing unconventional partners (for example, two companies from two different industries) to work together on a specific aspect of the value chain, like, in this example, an engine firm with an accessory one.
【K】Create incentives. Environmental conscientiousness isn’t always enough to make customers recycle old goods. For instance, DeWalt discovered that many contractors were holding on to their old tools, even if they no longer worked, because they were expensive purchases and it was hard to justify bringing them in to recycle. By offering instant discounts worth as much as $100, DeWalt launched a trade-in program to encourage people to bring back tools. As a result, DeWalt now reuses those materials to create new products.
【L】Start with a trial program, and expect to change the details as you go. Any take-back program will likely change over time, depending on what works for your customers and company goals. Maybe you see low customer participation at first, or conversely, so much success that the cost of recycling becomes too high. Best Buy, for instance, has been bearing the lion’s share of e-waste volume since two of its largest competitors, Amazon and Wal-mart, do not have their own recycling programs. Since the launch of its program, Best Buy changed its policy to add a $25 fee for recycling old televisions in order to keep the program going.
【M】Build a culture of collective values with customers. A stronger relationship between the retailer/producer and the consumer isn’t just about financial incentives. By creating more awareness around your efforts to reduce waste, and by developing a culture of responsibility, repair, and reuse, you can build customer loyalty based on shared values and responsibilities.
【N】These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations. Reducing waste by incorporating used materials into production can cut costs and decrease the price of procurement (采购): less to be procured from the outside and more to be re-utilized from the inside.
【O】Companies play a big role in creating a circular economy, in which value is generating less from extracting new resources and more from getting better use out of the resources we already have—but they must also get customers engaged in the process.
42、42. Electronic products contain valuable metals that could be recovered.
A、A
B、B
C、C
D、D
E、E
F、F
G、G
H、H
I、I
J、J
K、K
L、L
M、M
N、N
O、O
Companies Are Working with Consumers to Reduce Waste
【A】As consumers, we are very wasteful. Annually, the world generates 1.3 billion tons of solid waste. This is expected to go up to 2.2 billion by 2025. The developed countries are responsible for 44% of waste, and in the U.S. alone, the average person throws away their body weight in rubbish every month.
【B】Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. Yet, more and more businesses are thinking about how to reduce consumer waste. This is partly driven by the rising price of raw materials and metals. It is also partly due to both consumers and companies becoming more aware of the need to protect our environment.
【C】When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability. This is opposed to just price and performance they were concerned about in the past. In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. At the same time, surveys on consumers in the U.S. and the U.K. show that they also care about minimizing energy use and reducing waste.
【D】For the most part, consumers control what happens to a product. But some companies are realizing that placing the burden of recycling entirely on the consumer is not an effective strategy, especially when tossing something away seems like the easiest and most convenient option.
【E】Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs. They want to make their customers interested in preserving their products and preventing things that still have value from going to the garbage dump. By offering services to help expand the longevity of their products, they’re promising quality and durability to consumers, and receiving the reputational gains for being environmentally friendly.
【F】For example, the Swedish jeans company Nudie Jeans offers free repair at twenty of their shops. Instead of discarding their old worn-out jeans, customers bring them in to be renewed. The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home. Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product. When customers do want to toss their pair, they can give them back to the store, which will repurpose and resell them. Another clothing company, Patagonia, a high-end outdoor clothing store, follows the same principle. It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, at home. The company also offers a repair program for their customers for a modest fee. Currently, Patagonia repairs about 40,000 garments a year in their Reno, Nevada, service center. According to the company’s CEO, Rose Marcario, this is about building a company that cares about the environment. At the same time, offering repair supports the perceived quality of its products.
【G】In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called “Sustainable Footprint” since 2012. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash. They are used to fuel cement ovens. To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes. This boosts the reputation and image of Adidas by making people more aware of the company’s values.
【H】Enormous opportunities also lie with e-waste. It is estimated that in 2014 the world produced some 42 million metric tons of e-waste (discarded electrical and electronic equipment and its parts) with North America and Europe accounting for 8 and 12 million metric tons respectively. The materials from e-waste include iron, copper, gold, silver, and aluminum—materials that could be reused, resold, salvaged, or recycled. Together, the value of these metals is estimated to be about $52 billion. Electronics giants like Best Buy and Samsung have provided e-waste take-back programs over the past few years, which aim to refurbish (翻新) old electronic components and parts into new products.
【I】For other companies interested in reducing waste, helping the environment, and providing the sustainable lifestyles that consumers seek, here are some first steps for building a relationship with customers that focuses on recycling and restoring value to products:
【J】Find partners. If you are a manufacturer who relies on outside distributors, then retailers are the ideal partner for collecting old products. Power tool maker DeWalt partners with companies, such as Lowes and Napa Auto Parts, to collect old tools at their stores for recycling. The partnership benefits both sides by allowing unconventional partners (for example, two companies from two different industries) to work together on a specific aspect of the value chain, like, in this example, an engine firm with an accessory one.
【K】Create incentives. Environmental conscientiousness isn’t always enough to make customers recycle old goods. For instance, DeWalt discovered that many contractors were holding on to their old tools, even if they no longer worked, because they were expensive purchases and it was hard to justify bringing them in to recycle. By offering instant discounts worth as much as $100, DeWalt launched a trade-in program to encourage people to bring back tools. As a result, DeWalt now reuses those materials to create new products.
【L】Start with a trial program, and expect to change the details as you go. Any take-back program will likely change over time, depending on what works for your customers and company goals. Maybe you see low customer participation at first, or conversely, so much success that the cost of recycling becomes too high. Best Buy, for instance, has been bearing the lion’s share of e-waste volume since two of its largest competitors, Amazon and Wal-mart, do not have their own recycling programs. Since the launch of its program, Best Buy changed its policy to add a $25 fee for recycling old televisions in order to keep the program going.
【M】Build a culture of collective values with customers. A stronger relationship between the retailer/producer and the consumer isn’t just about financial incentives. By creating more awareness around your efforts to reduce waste, and by developing a culture of responsibility, repair, and reuse, you can build customer loyalty based on shared values and responsibilities.
【N】These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations. Reducing waste by incorporating used materials into production can cut costs and decrease the price of procurement (采购): less to be procured from the outside and more to be re-utilized from the inside.
【O】Companies play a big role in creating a circular economy, in which value is generating less from extracting new resources and more from getting better use out of the resources we already have—but they must also get customers engaged in the process.
43、43. It seems commonly believed that companies are not motivated to prolong their products’ lifespan.
A、A
B、B
C、C
D、D
E、E
F、F
G、G
H、H
I、I
J、J
K、K
L、L
M、M
N、N
O、O
Companies Are Working with Consumers to Reduce Waste
【A】As consumers, we are very wasteful. Annually, the world generates 1.3 billion tons of solid waste. This is expected to go up to 2.2 billion by 2025. The developed countries are responsible for 44% of waste, and in the U.S. alone, the average person throws away their body weight in rubbish every month.
【B】Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. Yet, more and more businesses are thinking about how to reduce consumer waste. This is partly driven by the rising price of raw materials and metals. It is also partly due to both consumers and companies becoming more aware of the need to protect our environment.
【C】When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability. This is opposed to just price and performance they were concerned about in the past. In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. At the same time, surveys on consumers in the U.S. and the U.K. show that they also care about minimizing energy use and reducing waste.
【D】For the most part, consumers control what happens to a product. But some companies are realizing that placing the burden of recycling entirely on the consumer is not an effective strategy, especially when tossing something away seems like the easiest and most convenient option.
【E】Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs. They want to make their customers interested in preserving their products and preventing things that still have value from going to the garbage dump. By offering services to help expand the longevity of their products, they’re promising quality and durability to consumers, and receiving the reputational gains for being environmentally friendly.
【F】For example, the Swedish jeans company Nudie Jeans offers free repair at twenty of their shops. Instead of discarding their old worn-out jeans, customers bring them in to be renewed. The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home. Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product. When customers do want to toss their pair, they can give them back to the store, which will repurpose and resell them. Another clothing company, Patagonia, a high-end outdoor clothing store, follows the same principle. It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, at home. The company also offers a repair program for their customers for a modest fee. Currently, Patagonia repairs about 40,000 garments a year in their Reno, Nevada, service center. According to the company’s CEO, Rose Marcario, this is about building a company that cares about the environment. At the same time, offering repair supports the perceived quality of its products.
【G】In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called “Sustainable Footprint” since 2012. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash. They are used to fuel cement ovens. To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes. This boosts the reputation and image of Adidas by making people more aware of the company’s values.
【H】Enormous opportunities also lie with e-waste. It is estimated that in 2014 the world produced some 42 million metric tons of e-waste (discarded electrical and electronic equipment and its parts) with North America and Europe accounting for 8 and 12 million metric tons respectively. The materials from e-waste include iron, copper, gold, silver, and aluminum—materials that could be reused, resold, salvaged, or recycled. Together, the value of these metals is estimated to be about $52 billion. Electronics giants like Best Buy and Samsung have provided e-waste take-back programs over the past few years, which aim to refurbish (翻新) old electronic components and parts into new products.
【I】For other companies interested in reducing waste, helping the environment, and providing the sustainable lifestyles that consumers seek, here are some first steps for building a relationship with customers that focuses on recycling and restoring value to products:
【J】Find partners. If you are a manufacturer who relies on outside distributors, then retailers are the ideal partner for collecting old products. Power tool maker DeWalt partners with companies, such as Lowes and Napa Auto Parts, to collect old tools at their stores for recycling. The partnership benefits both sides by allowing unconventional partners (for example, two companies from two different industries) to work together on a specific aspect of the value chain, like, in this example, an engine firm with an accessory one.
【K】Create incentives. Environmental conscientiousness isn’t always enough to make customers recycle old goods. For instance, DeWalt discovered that many contractors were holding on to their old tools, even if they no longer worked, because they were expensive purchases and it was hard to justify bringing them in to recycle. By offering instant discounts worth as much as $100, DeWalt launched a trade-in program to encourage people to bring back tools. As a result, DeWalt now reuses those materials to create new products.
【L】Start with a trial program, and expect to change the details as you go. Any take-back program will likely change over time, depending on what works for your customers and company goals. Maybe you see low customer participation at first, or conversely, so much success that the cost of recycling becomes too high. Best Buy, for instance, has been bearing the lion’s share of e-waste volume since two of its largest competitors, Amazon and Wal-mart, do not have their own recycling programs. Since the launch of its program, Best Buy changed its policy to add a $25 fee for recycling old televisions in order to keep the program going.
【M】Build a culture of collective values with customers. A stronger relationship between the retailer/producer and the consumer isn’t just about financial incentives. By creating more awareness around your efforts to reduce waste, and by developing a culture of responsibility, repair, and reuse, you can build customer loyalty based on shared values and responsibilities.
【N】These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations. Reducing waste by incorporating used materials into production can cut costs and decrease the price of procurement (采购): less to be procured from the outside and more to be re-utilized from the inside.
【O】Companies play a big role in creating a circular economy, in which value is generating less from extracting new resources and more from getting better use out of the resources we already have—but they must also get customers engaged in the process.
44、44. It is advisable for companies to partner with each other in product recycling.
A、A
B、B
C、C
D、D
E、E
F、F
G、G
H、H
I、I
J、J
K、K
L、L
M、M
N、N
O、O
Companies Are Working with Consumers to Reduce Waste
【A】As consumers, we are very wasteful. Annually, the world generates 1.3 billion tons of solid waste. This is expected to go up to 2.2 billion by 2025. The developed countries are responsible for 44% of waste, and in the U.S. alone, the average person throws away their body weight in rubbish every month.
【B】Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. Yet, more and more businesses are thinking about how to reduce consumer waste. This is partly driven by the rising price of raw materials and metals. It is also partly due to both consumers and companies becoming more aware of the need to protect our environment.
【C】When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability. This is opposed to just price and performance they were concerned about in the past. In a survey of 54 of the world’s leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles. At the same time, surveys on consumers in the U.S. and the U.K. show that they also care about minimizing energy use and reducing waste.
【D】For the most part, consumers control what happens to a product. But some companies are realizing that placing the burden of recycling entirely on the consumer is not an effective strategy, especially when tossing something away seems like the easiest and most convenient option.
【E】Some retailers and manufacturers in the clothing, footwear, and electronics industries have launched environmental programs. They want to make their customers interested in preserving their products and preventing things that still have value from going to the garbage dump. By offering services to help expand the longevity of their products, they’re promising quality and durability to consumers, and receiving the reputational gains for being environmentally friendly.
【F】For example, the Swedish jeans company Nudie Jeans offers free repair at twenty of their shops. Instead of discarding their old worn-out jeans, customers bring them in to be renewed. The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home. Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product. When customers do want to toss their pair, they can give them back to the store, which will repurpose and resell them. Another clothing company, Patagonia, a high-end outdoor clothing store, follows the same principle. It has partnered with DIY website iFixit to teach consumers how to repair their clothing, such as waterproof outerwear, at home. The company also offers a repair program for their customers for a modest fee. Currently, Patagonia repairs about 40,000 garments a year in their Reno, Nevada, service center. According to the company’s CEO, Rose Marcario, this is about building a company that cares about the environment. At the same time, offering repair supports the perceived quality of its products.
【G】In Brazil, the multinational corporation Adidas has been running a shoe-recycling program called “Sustainable Footprint” since 2012. Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash. They are used to fuel cement ovens. To motivate visitors to bring in more old shoes, Adidas Brazil promotes the program in stores by showing videos to educate customers, and it even offers a discount each time a customer brings in an old pair of shoes. This boosts the reputation and image of Adidas by making people more aware of the company’s values.
【H】Enormous opportunities also lie with e-waste. It is estimated that in 2014 the world produced some 42 million metric tons of e-waste (discarded electrical and electronic equipment and its parts) with North America and Europe accounting for 8 and 12 million metric tons respectively. The materials from e-waste include iron, copper, gold, silver, and aluminum—materials that could be reused, resold, salvaged, or recycled. Together, the value of these metals is estimated to be about $52 billion. Electronics giants like Best Buy and Samsung have provided e-waste take-back programs over the past few years, which aim to refurbish (翻新) old electronic components and parts into new products.
【I】For other companies interested in reducing waste, helping the environment, and providing the sustainable lifestyles that consumers seek, here are some first steps for building a relationship with customers that focuses on recycling and restoring value to products:
【J】Find partners. If you are a manufacturer who relies on outside distributors, then retailers are the ideal partner for collecting old products. Power tool maker DeWalt partners with companies, such as Lowes and Napa Auto Parts, to collect old tools at their stores for recycling. The partnership benefits both sides by allowing unconventional partners (for example, two companies from two different industries) to work together on a specific aspect of the value chain, like, in this example, an engine firm with an accessory one.
【K】Create incentives. Environmental conscientiousness isn’t always enough to make customers recycle old goods. For instance, DeWalt discovered that many contractors were holding on to their old tools, even if they no longer worked, because they were expensive purchases and it was hard to justify bringing them in to recycle. By offering instant discounts worth as much as $100, DeWalt launched a trade-in program to encourage people to bring back tools. As a result, DeWalt now reuses those materials to create new products.
【L】Start with a trial program, and expect to change the details as you go. Any take-back program will likely change over time, depending on what works for your customers and company goals. Maybe you see low customer participation at first, or conversely, so much success that the cost of recycling becomes too high. Best Buy, for instance, has been bearing the lion’s share of e-waste volume since two of its largest competitors, Amazon and Wal-mart, do not have their own recycling programs. Since the launch of its program, Best Buy changed its policy to add a $25 fee for recycling old televisions in order to keep the program going.
【M】Build a culture of collective values with customers. A stronger relationship between the retailer/producer and the consumer isn’t just about financial incentives. By creating more awareness around your efforts to reduce waste, and by developing a culture of responsibility, repair, and reuse, you can build customer loyalty based on shared values and responsibilities.
【N】These examples are just the tip of the iceberg, but they demonstrate how helping customers get more use of their materials can transform value chains and operations. Reducing waste by incorporating used materials into production can cut costs and decrease the price of procurement (采购): less to be procured from the outside and more to be re-utilized from the inside.
【O】Companies play a big role in creating a circular economy, in which value is generating less from extracting new resources and more from getting better use out of the resources we already have—but they must also get customers engaged in the process.
45、45. Some businesses have begun to realize it may not be effective to let consumers take full responsibility for recycling.
A、A
B、B
C、C
D、D
E、E
F、F
G、G
H、H
I、I
J、J
K、K
L、L
M、M
N、N
O、O
Effective Friday, Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has declared a strike against 11 video game publishers over games that went into production after Feb. 17, 2015. The companies include some of the heavyweights of the industry, like Electronic Arts Productions, Insomniac Games, Activision and Disney.
The strike comes in light of an unsuccessful 19 months of negotiations after the existing labor contract known as the Interactive Media Agreement expired in late 2014. Overall, the strike is an effort to provide more secondary compensation along with other concerns, such as transparency upon hiring talent and on-set (制作中) safety precautions.
The video gaming industry has ballooned in recent years. The Los Angeles Times reports that the industry is in the midst of an intense increase in cash flow. In 2015, gaming produced $23.5 billion in domestic revenue.
But SAG-AFTRA says voice actors don’t receive residuals (追加酬金) for their gaming work. Instead, they receive a fixed rate, which is typically about $825 for a standard four-hour vocal session. So the voice actors are pushing for the idea of secondary compensation—a performance bonus every time a game sells 2 million copies or downloads, or reaches 2 million subscribers, with a cap at 8 million.
“It’s a very small number of games that would trigger this secondary compensation issue,” said voice actor Crispin Freeman, who’s a member of the union’s negotiating committee. “This is an important aspect of what it means to be a freelance (从事自由职业的) performer, who isn’t regularly employed every single day working on projects.”
Another major complaint from the actors is the secrecy of the industry. “I can’t imagine if there’s any other acting job in the world where you don’t know what show you’re in, when you’re hired,” says voice actor Keythe Farley, who chairs the SAG-AFTRA negotiating committee.
“And yet that happens every day in the video game world,” Farley told reporters during a press conference Friday. “I was a main character in Fallout 4, a character by the name of Kellogg, and I never knew that I was doing vocal recording for that game throughout the year and a half.”
Scott Witlin, the lawyer representing the video game companies, says voice actors “represent less than one tenth of 1 percent of the work that goes into making a video game.” So “even though they’re the top craftsmen in their field,” Witlin says, “if we pay them under a vastly different system than the people who do the 99.9 percent of the work, that’s going to create far more problems for the video game companies.”
46、46. Why did SAG-AFTRA declare a strike against some video game publishers?
A、The labor contract between them had been violated.
B、Its appeal to renegotiate the contract had been rejected.
C、It had been cheated repeatedly in the 19 months of talks.
D、The negotiations between them had broken down.
Effective Friday, Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has declared a strike against 11 video game publishers over games that went into production after Feb. 17, 2015. The companies include some of the heavyweights of the industry, like Electronic Arts Productions, Insomniac Games, Activision and Disney.
The strike comes in light of an unsuccessful 19 months of negotiations after the existing labor contract known as the Interactive Media Agreement expired in late 2014. Overall, the strike is an effort to provide more secondary compensation along with other concerns, such as transparency upon hiring talent and on-set (制作中) safety precautions.
The video gaming industry has ballooned in recent years. The Los Angeles Times reports that the industry is in the midst of an intense increase in cash flow. In 2015, gaming produced $23.5 billion in domestic revenue.
But SAG-AFTRA says voice actors don’t receive residuals (追加酬金) for their gaming work. Instead, they receive a fixed rate, which is typically about $825 for a standard four-hour vocal session. So the voice actors are pushing for the idea of secondary compensation—a performance bonus every time a game sells 2 million copies or downloads, or reaches 2 million subscribers, with a cap at 8 million.
“It’s a very small number of games that would trigger this secondary compensation issue,” said voice actor Crispin Freeman, who’s a member of the union’s negotiating committee. “This is an important aspect of what it means to be a freelance (从事自由职业的) performer, who isn’t regularly employed every single day working on projects.”
Another major complaint from the actors is the secrecy of the industry. “I can’t imagine if there’s any other acting job in the world where you don’t know what show you’re in, when you’re hired,” says voice actor Keythe Farley, who chairs the SAG-AFTRA negotiating committee.
“And yet that happens every day in the video game world,” Farley told reporters during a press conference Friday. “I was a main character in Fallout 4, a character by the name of Kellogg, and I never knew that I was doing vocal recording for that game throughout the year and a half.”
Scott Witlin, the lawyer representing the video game companies, says voice actors “represent less than one tenth of 1 percent of the work that goes into making a video game.” So “even though they’re the top craftsmen in their field,” Witlin says, “if we pay them under a vastly different system than the people who do the 99.9 percent of the work, that’s going to create far more problems for the video game companies.”
47、47. What do we learn from the passage about the video gaming industry?
A、It has reaped huge profits in recent years.
B、It has become more open and transparent.
C、It has attracted many famous voice actors.
D、It has invested a lot in its domestic market.
Effective Friday, Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has declared a strike against 11 video game publishers over games that went into production after Feb. 17, 2015. The companies include some of the heavyweights of the industry, like Electronic Arts Productions, Insomniac Games, Activision and Disney.
The strike comes in light of an unsuccessful 19 months of negotiations after the existing labor contract known as the Interactive Media Agreement expired in late 2014. Overall, the strike is an effort to provide more secondary compensation along with other concerns, such as transparency upon hiring talent and on-set (制作中) safety precautions.
The video gaming industry has ballooned in recent years. The Los Angeles Times reports that the industry is in the midst of an intense increase in cash flow. In 2015, gaming produced $23.5 billion in domestic revenue.
But SAG-AFTRA says voice actors don’t receive residuals (追加酬金) for their gaming work. Instead, they receive a fixed rate, which is typically about $825 for a standard four-hour vocal session. So the voice actors are pushing for the idea of secondary compensation—a performance bonus every time a game sells 2 million copies or downloads, or reaches 2 million subscribers, with a cap at 8 million.
“It’s a very small number of games that would trigger this secondary compensation issue,” said voice actor Crispin Freeman, who’s a member of the union’s negotiating committee. “This is an important aspect of what it means to be a freelance (从事自由职业的) performer, who isn’t regularly employed every single day working on projects.”
Another major complaint from the actors is the secrecy of the industry. “I can’t imagine if there’s any other acting job in the world where you don’t know what show you’re in, when you’re hired,” says voice actor Keythe Farley, who chairs the SAG-AFTRA negotiating committee.
“And yet that happens every day in the video game world,” Farley told reporters during a press conference Friday. “I was a main character in Fallout 4, a character by the name of Kellogg, and I never knew that I was doing vocal recording for that game throughout the year and a half.”
Scott Witlin, the lawyer representing the video game companies, says voice actors “represent less than one tenth of 1 percent of the work that goes into making a video game.” So “even though they’re the top craftsmen in their field,” Witlin says, “if we pay them under a vastly different system than the people who do the 99.9 percent of the work, that’s going to create far more problems for the video game companies.”
48、48. What are the voice actors demanding?
A、More regular employment.
B、A non-discriminatory contract.
C、Extra pay based on sales revenues.
D、A limit on the maximum work hours.
Effective Friday, Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has declared a strike against 11 video game publishers over games that went into production after Feb. 17, 2015. The companies include some of the heavyweights of the industry, like Electronic Arts Productions, Insomniac Games, Activision and Disney.
The strike comes in light of an unsuccessful 19 months of negotiations after the existing labor contract known as the Interactive Media Agreement expired in late 2014. Overall, the strike is an effort to provide more secondary compensation along with other concerns, such as transparency upon hiring talent and on-set (制作中) safety precautions.
The video gaming industry has ballooned in recent years. The Los Angeles Times reports that the industry is in the midst of an intense increase in cash flow. In 2015, gaming produced $23.5 billion in domestic revenue.
But SAG-AFTRA says voice actors don’t receive residuals (追加酬金) for their gaming work. Instead, they receive a fixed rate, which is typically about $825 for a standard four-hour vocal session. So the voice actors are pushing for the idea of secondary compensation—a performance bonus every time a game sells 2 million copies or downloads, or reaches 2 million subscribers, with a cap at 8 million.
“It’s a very small number of games that would trigger this secondary compensation issue,” said voice actor Crispin Freeman, who’s a member of the union’s negotiating committee. “This is an important aspect of what it means to be a freelance (从事自由职业的) performer, who isn’t regularly employed every single day working on projects.”
Another major complaint from the actors is the secrecy of the industry. “I can’t imagine if there’s any other acting job in the world where you don’t know what show you’re in, when you’re hired,” says voice actor Keythe Farley, who chairs the SAG-AFTRA negotiating committee.
“And yet that happens every day in the video game world,” Farley told reporters during a press conference Friday. “I was a main character in Fallout 4, a character by the name of Kellogg, and I never knew that I was doing vocal recording for that game throughout the year and a half.”
Scott Witlin, the lawyer representing the video game companies, says voice actors “represent less than one tenth of 1 percent of the work that goes into making a video game.” So “even though they’re the top craftsmen in their field,” Witlin says, “if we pay them under a vastly different system than the people who do the 99.9 percent of the work, that’s going to create far more problems for the video game companies.”
49、49. What does Keythe Farley say about voice actors?
A、They are kept in the dark about many details of their job.
B、They are discriminated against in the gaming industry.
C、They are not paid on a regular basis.
D、They are not employed full-time.
Effective Friday, Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has declared a strike against 11 video game publishers over games that went into production after Feb. 17, 2015. The companies include some of the heavyweights of the industry, like Electronic Arts Productions, Insomniac Games, Activision and Disney.
The strike comes in light of an unsuccessful 19 months of negotiations after the existing labor contract known as the Interactive Media Agreement expired in late 2014. Overall, the strike is an effort to provide more secondary compensation along with other concerns, such as transparency upon hiring talent and on-set (制作中) safety precautions.
The video gaming industry has ballooned in recent years. The Los Angeles Times reports that the industry is in the midst of an intense increase in cash flow. In 2015, gaming produced $23.5 billion in domestic revenue.
But SAG-AFTRA says voice actors don’t receive residuals (追加酬金) for their gaming work. Instead, they receive a fixed rate, which is typically about $825 for a standard four-hour vocal session. So the voice actors are pushing for the idea of secondary compensation—a performance bonus every time a game sells 2 million copies or downloads, or reaches 2 million subscribers, with a cap at 8 million.
“It’s a very small number of games that would trigger this secondary compensation issue,” said voice actor Crispin Freeman, who’s a member of the union’s negotiating committee. “This is an important aspect of what it means to be a freelance (从事自由职业的) performer, who isn’t regularly employed every single day working on projects.”
Another major complaint from the actors is the secrecy of the industry. “I can’t imagine if there’s any other acting job in the world where you don’t know what show you’re in, when you’re hired,” says voice actor Keythe Farley, who chairs the SAG-AFTRA negotiating committee.
“And yet that happens every day in the video game world,” Farley told reporters during a press conference Friday. “I was a main character in Fallout 4, a character by the name of Kellogg, and I never knew that I was doing vocal recording for that game throughout the year and a half.”
Scott Witlin, the lawyer representing the video game companies, says voice actors “represent less than one tenth of 1 percent of the work that goes into making a video game.” So “even though they’re the top craftsmen in their field,” Witlin says, “if we pay them under a vastly different system than the people who do the 99.9 percent of the work, that’s going to create far more problems for the video game companies.”
50、50. What is the argument of lawyer Scott Witlin?
A、Voice actors should have a pay raise if they prove to be top craftsmen.
B、Changing the pay system would cause the industry more problems.
C、Voice actors are mere craftsmen, not professional performers.
D、Paying voice actors on an hourly basis is in line with the law.
Officials at the White House announced a new space policy focused on managing the increasing number of satellites that companies and governments are launching into space. Space Policy Directive-3 lays out general guidelines for the United States to mitigate (缓解) the effects of space debris and track and manage traffic in space.
This policy sets the stage for the Department of Commerce to take over the management of traffic in space. The department will make sure that newly launched satellites don’t use radio frequencies that would interfere with existing satellites, and schedule when such new satellites can be launched. This only applies to American space activities, but the hope is that it will help standardize a set of norms in the dawning commercial spaceflight industry throughout the world.
Space, especially the space directly around our planet, is getting more crowded as more governments and companies launch satellites. One impetus for the policy is that companies are already starting to build massive constellations (星座), comprising hundreds or thousands of satellites with many moving parts among them. With so much stuff in space, and a limited area around our planet, the government wants to reduce the chances of a collision. Two or more satellites slamming into each other could create many more out-of-control bits that would pose even more hazards to the growing collection of satellites in space.
And it’s not like this hasn’t happened before. In 2009 an old Russian craft slammed into a communications satellite, creating a cloud of hundreds of pieces of debris and putting other hardware at risk. Journalist Sarah Scoles reports that NASA currently tracks about 24,000 objects in space, and in 2016 the Air Force had to issue 3,995,874 warnings to satellite owners alerting them to a potential nearby threat from another satellite or bit of debris.
That’s why this new policy also includes directions to update the current U.S. Government Orbital Debris Mitigation Standard Practices, which already require any entity that launches a satellite or spacecraft to vigorously analyze the likelihood that any of their actions, from an unexpected failure or normal operations, will create more space debris. It includes accounting for any piece of debris they plan to release over 5mm that might stay in orbit for 25 years or more. It might seem surprising to think about an item staying in space for that long, but the oldest satellite still in orbit—Vanguard 1—turned 60 in 2018.
Agencies and companies throughout the world are working on developing technology that would dispose of or capture space debris before it causes serious damage. But for now, the U.S. government is more focused on preventing new debris from forming than taking the trash out of orbit.
51、51. What is the purpose of the new U.S. space policy?
A、To lay out general guidelines for space exploration.
B、To encourage companies to join in space programs.
C、To make the best use of satellites in space.
D、To improve traffic conditions in space.
Officials at the White House announced a new space policy focused on managing the increasing number of satellites that companies and governments are launching into space. Space Policy Directive-3 lays out general guidelines for the United States to mitigate (缓解) the effects of space debris and track and manage traffic in space.
This policy sets the stage for the Department of Commerce to take over the management of traffic in space. The department will make sure that newly launched satellites don’t use radio frequencies that would interfere with existing satellites, and schedule when such new satellites can be launched. This only applies to American space activities, but the hope is that it will help standardize a set of norms in the dawning commercial spaceflight industry throughout the world.
Space, especially the space directly around our planet, is getting more crowded as more governments and companies launch satellites. One impetus for the policy is that companies are already starting to build massive constellations (星座), comprising hundreds or thousands of satellites with many moving parts among them. With so much stuff in space, and a limited area around our planet, the government wants to reduce the chances of a collision. Two or more satellites slamming into each other could create many more out-of-control bits that would pose even more hazards to the growing collection of satellites in space.
And it’s not like this hasn’t happened before. In 2009 an old Russian craft slammed into a communications satellite, creating a cloud of hundreds of pieces of debris and putting other hardware at risk. Journalist Sarah Scoles reports that NASA currently tracks about 24,000 objects in space, and in 2016 the Air Force had to issue 3,995,874 warnings to satellite owners alerting them to a potential nearby threat from another satellite or bit of debris.
That’s why this new policy also includes directions to update the current U.S. Government Orbital Debris Mitigation Standard Practices, which already require any entity that launches a satellite or spacecraft to vigorously analyze the likelihood that any of their actions, from an unexpected failure or normal operations, will create more space debris. It includes accounting for any piece of debris they plan to release over 5mm that might stay in orbit for 25 years or more. It might seem surprising to think about an item staying in space for that long, but the oldest satellite still in orbit—Vanguard 1—turned 60 in 2018.
Agencies and companies throughout the world are working on developing technology that would dispose of or capture space debris before it causes serious damage. But for now, the U.S. government is more focused on preventing new debris from forming than taking the trash out of orbit.
52、52. What is the Department of Commerce expected to do under the new policy?
A、Reduce debris in space.
B、Monitor satellite operations.
C、Regulate the launching of new satellites.
D、Update satellite communications technology.
Officials at the White House announced a new space policy focused on managing the increasing number of satellites that companies and governments are launching into space. Space Policy Directive-3 lays out general guidelines for the United States to mitigate (缓解) the effects of space debris and track and manage traffic in space.
This policy sets the stage for the Department of Commerce to take over the management of traffic in space. The department will make sure that newly launched satellites don’t use radio frequencies that would interfere with existing satellites, and schedule when such new satellites can be launched. This only applies to American space activities, but the hope is that it will help standardize a set of norms in the dawning commercial spaceflight industry throughout the world.
Space, especially the space directly around our planet, is getting more crowded as more governments and companies launch satellites. One impetus for the policy is that companies are already starting to build massive constellations (星座), comprising hundreds or thousands of satellites with many moving parts among them. With so much stuff in space, and a limited area around our planet, the government wants to reduce the chances of a collision. Two or more satellites slamming into each other could create many more out-of-control bits that would pose even more hazards to the growing collection of satellites in space.
And it’s not like this hasn’t happened before. In 2009 an old Russian craft slammed into a communications satellite, creating a cloud of hundreds of pieces of debris and putting other hardware at risk. Journalist Sarah Scoles reports that NASA currently tracks about 24,000 objects in space, and in 2016 the Air Force had to issue 3,995,874 warnings to satellite owners alerting them to a potential nearby threat from another satellite or bit of debris.
That’s why this new policy also includes directions to update the current U.S. Government Orbital Debris Mitigation Standard Practices, which already require any entity that launches a satellite or spacecraft to vigorously analyze the likelihood that any of their actions, from an unexpected failure or normal operations, will create more space debris. It includes accounting for any piece of debris they plan to release over 5mm that might stay in orbit for 25 years or more. It might seem surprising to think about an item staying in space for that long, but the oldest satellite still in orbit—Vanguard 1—turned 60 in 2018.
Agencies and companies throughout the world are working on developing technology that would dispose of or capture space debris before it causes serious damage. But for now, the U.S. government is more focused on preventing new debris from forming than taking the trash out of orbit.
53、53. What does the U.S. government hope to do with the new space policy?
A、Set international standards for the space flight industry.
B、Monopolize space industry by developing a set of norms.
C、Facilitate commercial space flights throughout the world.
D、Promote international collaboration in space exploration.
Officials at the White House announced a new space policy focused on managing the increasing number of satellites that companies and governments are launching into space. Space Policy Directive-3 lays out general guidelines for the United States to mitigate (缓解) the effects of space debris and track and manage traffic in space.
This policy sets the stage for the Department of Commerce to take over the management of traffic in space. The department will make sure that newly launched satellites don’t use radio frequencies that would interfere with existing satellites, and schedule when such new satellites can be launched. This only applies to American space activities, but the hope is that it will help standardize a set of norms in the dawning commercial spaceflight industry throughout the world.
Space, especially the space directly around our planet, is getting more crowded as more governments and companies launch satellites. One impetus for the policy is that companies are already starting to build massive constellations (星座), comprising hundreds or thousands of satellites with many moving parts among them. With so much stuff in space, and a limited area around our planet, the government wants to reduce the chances of a collision. Two or more satellites slamming into each other could create many more out-of-control bits that would pose even more hazards to the growing collection of satellites in space.
And it’s not like this hasn’t happened before. In 2009 an old Russian craft slammed into a communications satellite, creating a cloud of hundreds of pieces of debris and putting other hardware at risk. Journalist Sarah Scoles reports that NASA currently tracks about 24,000 objects in space, and in 2016 the Air Force had to issue 3,995,874 warnings to satellite owners alerting them to a potential nearby threat from another satellite or bit of debris.
That’s why this new policy also includes directions to update the current U.S. Government Orbital Debris Mitigation Standard Practices, which already require any entity that launches a satellite or spacecraft to vigorously analyze the likelihood that any of their actions, from an unexpected failure or normal operations, will create more space debris. It includes accounting for any piece of debris they plan to release over 5mm that might stay in orbit for 25 years or more. It might seem surprising to think about an item staying in space for that long, but the oldest satellite still in orbit—Vanguard 1—turned 60 in 2018.
Agencies and companies throughout the world are working on developing technology that would dispose of or capture space debris before it causes serious damage. But for now, the U.S. government is more focused on preventing new debris from forming than taking the trash out of orbit.
54、54. What is a space vehicle launching entity required to do according to the current U.S. Government Orbital Debris Mitigation Standard Practices?
A、Give an estimate of how long its debris will stay in space.
B、Account for the debris it has released into space at any time.
C、Provide a detailed plan for managing the space debris it creates.
D、Make a thorough analysis of any possible addition to space debris.
Officials at the White House announced a new space policy focused on managing the increasing number of satellites that companies and governments are launching into space. Space Policy Directive-3 lays out general guidelines for the United States to mitigate (缓解) the effects of space debris and track and manage traffic in space.
This policy sets the stage for the Department of Commerce to take over the management of traffic in space. The department will make sure that newly launched satellites don’t use radio frequencies that would interfere with existing satellites, and schedule when such new satellites can be launched. This only applies to American space activities, but the hope is that it will help standardize a set of norms in the dawning commercial spaceflight industry throughout the world.
Space, especially the space directly around our planet, is getting more crowded as more governments and companies launch satellites. One impetus for the policy is that companies are already starting to build massive constellations (星座), comprising hundreds or thousands of satellites with many moving parts among them. With so much stuff in space, and a limited area around our planet, the government wants to reduce the chances of a collision. Two or more satellites slamming into each other could create many more out-of-control bits that would pose even more hazards to the growing collection of satellites in space.
And it’s not like this hasn’t happened before. In 2009 an old Russian craft slammed into a communications satellite, creating a cloud of hundreds of pieces of debris and putting other hardware at risk. Journalist Sarah Scoles reports that NASA currently tracks about 24,000 objects in space, and in 2016 the Air Force had to issue 3,995,874 warnings to satellite owners alerting them to a potential nearby threat from another satellite or bit of debris.
That’s why this new policy also includes directions to update the current U.S. Government Orbital Debris Mitigation Standard Practices, which already require any entity that launches a satellite or spacecraft to vigorously analyze the likelihood that any of their actions, from an unexpected failure or normal operations, will create more space debris. It includes accounting for any piece of debris they plan to release over 5mm that might stay in orbit for 25 years or more. It might seem surprising to think about an item staying in space for that long, but the oldest satellite still in orbit—Vanguard 1—turned 60 in 2018.
Agencies and companies throughout the world are working on developing technology that would dispose of or capture space debris before it causes serious damage. But for now, the U.S. government is more focused on preventing new debris from forming than taking the trash out of orbit.
55、55. What are space agencies and companies aiming to do at present?
A、Recycle used space vehicles before they turn into debris.
B、Develop technology to address the space debris problem.
C、Limit the amount of debris entering space.
D、Cooperate closely to retrieve space debris.
三、Part IV Translation
56、 汉语现在是世界上用作本族语人数最多的语言。汉语和西方语言的一个重要区别在于它是以方块字（character）而不是以字母构成的。目前仍在使用的书写系统中，汉语是最古老的。在中国，来自不同地区的人可能听不懂对方的方言，但由于汉字有统一的书写形式，他们交流起来几乎没有任何困难。汉语历史上对团结中华民族发挥了重要作用。今天，随着中国经济的快速增长和全球影响力的增强，越来越多其他国家的人也开始学习汉语。
参考答案：
参考译文
Now, the Chinese language is the mother tongue spoken by the largest number of people in the world. One of the important differences between Chinese and Western languages is that it is made up of characters rather than letters. The Chinese language is the oldest among all writing systems still in use. Although people from different parts of China may not understand each other’s dialect, they have no difficulty in communicating as Chinese characters are written in a unified form. Chinese language has played a very important role in uniting the Chinese nation during the history. Today, with the rapid growth of China’s economy and increasing global influence, a growing number of foreign people have begun to study Chinese.
四、Part I Writing
57、Directions: For this part, you are allowed 30 minutes to write a short essay on the importance of motivation and methods in learning. You should write at least 150 words but no more than 200 words.
参考答案：
People will naturally come to the consensus that the importance of learning should never be doubted. But when asked why and how to learn, at least half of them just shrug and shake their heads. The truth is, they never think about the importance of motivation nor the methods of learning.
First of all, motivation is what can stimulate your energy during the study. With an energetic spirit, one can efficiently accomplish whatever he/she has planned. If the knowledge is learned without motivation, rarely anyone will find it easy to devote themselves to study. Secondly, the learning methods also matter. Good methods not only make learning easier, but also more efficient. Compared with those who learn with effective methods, people who study by rote are actually wasting their time.
Concluding what I illustrated above, the importance of motivation and methods in learning can never be overemphasized. As long as we bear them in mind and cultivate good studying habits, we are bound to find learning much easier.
参考译文
人们会自然地得出一条共识：学习的重要性不容质疑。但是当被问到为什么要学习和如何学习时，至少有一半的人只能耸肩摇头。实际上，他们从未想过学习动力和学习方法的重要性。
首先，学习动力可以激发学习时的精力。如果在学习时精力充沛，就可以高效地达成制定的目标。如果在学习时没有动力，那么几乎没有人会觉得投入到学习状态中是一件简单的事。其次，学习方法也很重要。好的学习方法不仅可以使学习变得更简单，还可以使学习更有效率。与那些使用高效学习方法的人相比，死记硬背的人实际上是在浪费时间。
综上所述，学习动力和学习方法的重要性再怎么强调都不为过。只要我们能牢记这些，并养成良好的学习习惯，我们一定会发现学习可以更简单。
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