Question 10 is based on the passage you have just heard.

Passage One

听力原文 

        Whether it’s in the hands of animated polar bears or Santa Claus, (9) [there’s one thing you’ll find in nearly all ads for Coca-Cola: the characteristic glass bottle.] 

        Most Americans don’t drink soda out of the glass bottles seen in Coke’s ads anymore. But this week, the company is celebrating a century of the bottle that’s been sold in more than 200 countries.

        Flash back to 1915, when a bottle of Coca-Cola cost just a nickel. (10) [As the soft drink gained in popularity, it faced a growing number of competitors—counterfeits, even trying to copy Coke’s logo. So according to Coca-Cola historian Ted Ryan, the company decided to come up with packaging that couldn’t be duplicated.] 

        A product request was sent to eight different glass makers. Workers at the Root Glass Company got the request and began flipping through the encyclopedia at the local library, landing on cocoa seed.

        Though cocoa seed is not an ingredient of the soda, (11) [they designed their bottle based on the seed’s shape and large middle.] It won over Coke executives in Atlanta and would go on to receive its own trademark, spur collections and earn Coca-Cola an iconic image that made it part of American culture for a century.

        It was 100 years ago this week that the bottle earned a patent. By World War II, Coke bottle sales had ballooned into billions. Americans mostly consume Coke out of aluminum or plastic today, but the glass bottle remains a symbol of America that’s readily recognized around the world.

10. Why did the Coca-Cola company decide to have special packaging designed?（为什么可口可乐公司决定设计特殊的包装？）

解析：C。录音中提到，可口可乐越来越受欢迎后，面临着越来越多的竞争对手，或者说仿冒品，甚至试图复制可口可乐的标志。而根据可口可乐历史学家泰德·瑞恩的说法，可口可乐公司因此决定推出一种不可复制的包装。也就是说，可口可乐公司设计特殊包装是为了使其他厂家无法仿制，C项与此内容相符，其中combat对应录音中的couldn’t be duplicated，counterfeits原词复现，因此选C。

错项排除：A项的customer attention、B项的keep up with the times和D项的promote its sales在录音中都无依据，故均可排除。