There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.

    Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper—printing presses, delivery trucks—isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.

    Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.

    Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”

    Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as a blunder,” he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? “I wouldn’t pick a year to end print,” he said. “I would raise prices and make it into more of a legacy product.”

    The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you’re overpaying for print, you could feel like you were helping,” Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to make a print product, make it for the people who are already obsessed with it, which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year—more than twice as much as a digital-only subscription.

    “It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive.”

答案精析：根据题干提示以及“legacy product”可定位至第五、六段。第五段末句提到，佩雷蒂要把印刷报纸做成“legacy product”，并提高印刷版报纸的价格。第六段第一句提到，最为忠实的消费者不管价格是否上涨都会购买这种刊物，可见这种产品的目标人群为忠实的顾客，因此B项正确。

错项排除：文章第六段提及“遗产类产品”由有限的读者群维持，努力创造额外收入，并不能由此推断出遗产类产品能够帮助恢复往日的荣耀，故排除A项。C项在文章中未提及，故排除。文章第六段第四句指出，这种纸质印刷的产品应面向忠实的用户，即目标人群是固定的，所以并不能提高报纸的受欢迎程度，因此排除D项。

长难句分析：The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in.

本句为and连接的并列复合句，they favor是省略了引导词的定语从句，修饰前面的product；句子中的the idea goes是一个插入成分，起补充说明作用。第二个分句中feel like后为省略引导词that的表语从句；句末的they believe in为定语从句。

句意为：他的设想是，最忠实的读者仍会购买所喜爱的纸质版，并且他们会觉得在为维持所信赖的某种东西的质量出一份力。