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单选题

    Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the Internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’s Federal Trade Commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.

    In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.

    It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.

    Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development (OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.

    The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.

28. Compared with their American counterparts, Japanese newspapers are much more stable because they ________.

A
have more sources of revenue 
B
have more balanced newsrooms
C
are less dependent on advertising
D
are less affected by readership
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答案:

C

解析:

答案精析:根据题干中的Japanese newspapers可定位至原文第四段最后一句。Not surprisingly表明日本报纸行业更稳定的原因在前文。前文指出美国报纸行业收入highly unusual in their reliance on ads(过度依赖广告),2008年收入的87%来自广告,而日本报纸业只有35%,可见日本报纸行业更稳定的原因在于对广告的依赖更少,故C选项为正确答案

错项排除:原文只是对比了广告在美国和日本报纸行业收入中的占比,并未对比两者的收入来源,故A选项错误。原文中balanced修饰的是businesses,并非newsrooms,故B选项错误。原文中提到收入来源有读者和广告两方面,广告收入在日本报纸行业占35%,读者应该占65%,即日本受读者的影响更大,故D选项错误。

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本文链接:28. Compared with their American counterparts, Jap

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