Question 14 is based on the conversation you have just heard.

M: (12) Cheers, Shirley.

W: Cheers, Paul. What a lovely place for a business lunch. I hope I can concentrate in this heat.

M: I will sure you will when I tell you about my ideas.

W: You know, I must say I was pleased to hear from you, but from what you said on the phone, everything is so sudden.

M: Well, (13) my father-in-law, who is also the managing director of Jayal Motors, has given me two weeks to prepare a report on the possibility of moving into the export market.

W: Ah, now, just one thing Paul. Have you really thought the whole idea through?

M: Of course I have.

W: (14) Now the key thing in the whole operation is to get a good import agent, and you say the bank will help?

M: I'm almost sure of it.

W: Preliminary studies are very good, Paul. But if the product can't sell, then there's little use in expanding the factory.

M: Yes, I realize that, Shirley. But we have a very good product. The chief designer has just completed a new improved model.

W: I know your bikes have a very good reputation here, but you have to build up a reputation and mark it in Africa.

M: Yes, of course. But the immediate problem is that my father-in-law wants a detailed report by next Monday. Two weeks isn't enough time to prepare a report, so I need your help.

W: OK, Paul, you've convinced me. (15) I must say I admire your determination.

(14). What does the woman think is important in the whole operation?

解析：B。本题目为细节题。问题为：在整个经营过程中，女士认为什么是最重要的？根据原文“Now the key thing in the whole operation is to get a good import agent”可知女士提到，经营中重要的事就是有一个好的进口代理商。the key thing就是important的同义转化，故正确答案选B。