(61)Kodak’s decision to file for bankruptcy (破产) protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.

    (62)Although many attribute Kodak’s downfall to “complacency (自满)”, that explanation doesn’t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in1975—but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.

    It wasn’t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.

    Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. (63)Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.

    Although Kodak anticipated the inevitable rise of digital photography, its corporate culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. (64)They were a company stuck in time. Their history was so important to them. Now their history has become a liability.

    Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace.

63. D)。

解析：由题干中的large companies和switching to new markets可定位到第四段第二句。根据原文可知，很多大公司转投新市场困难时因为有把现有资产投入新业务的诱惑。而第五段则对此进行了更清晰的说明：他们太看重历史，最终历史成为他们的负累。A项（放弃现有财产对他们来说很困难）显然没有提及；B项（面对挑战慢半拍）在文中未提及；C项（他们不愿意投资研发新技术）也显然不是进入新市场困难的原因；只有D（他们沉浸在光辉的历史里）表述符合原文意思，因此选D。