刷题刷出新高度,偷偷领先!偷偷领先!偷偷领先! 关注我们,悄悄成为最优秀的自己!
According to Charles Happer, Chairman of CanAgra, the Healthy Choice line of frozen dinners, began with his own heart attack. It’s been brought on by years of eating anything he could get his hands on. (19) As he’s lying in hospital, recovering, Happer imagined a line of healthy frozen foods, the Tasty Good. (20) The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. CanAgra’s research and development staff spent a year working under the instruction—“Whatever the cost, don’t sacrifice taste”. The first test market results surprised even the CanAgra team: the low sodium low fat frozen dinners sold much better than expected. According to the firm’s vice president of marketing and sales, (21) we benefited from low expectations. The products were much better than people thought they would be. This finding supported CanAgra’s decision to position a product against other high quality frozen dinners, rather than as a diet or health food. The new product’s brand’s name and packaging were an important part of the development process. (22)The name Healthy Choice was chosen for the positive implication it held for consumers. Because CanAgra felt the product would be an impulse purchase, it was important to make the item stand out in a freezer case. This was accomplished through the dark green packaging that not only differed from the competitors, but also suggested freshness and richness in vitamins.
(20). What does the passage say about the Health Choice product line before it went to market?
解析:原文中重现了选项A的内容,在将健康之选食品介绍给公众之前,它已在消费者中做了认真的测试,“介绍给公众”也对应了问题所说的“进入市场”,故答案选A。
本文链接:Question 20 is based on the passage you have just
版权声明:本站点所有文章除特别声明外,均采用 CC BY-NC-SA 4.0 许可协议。转载请注明文章出处。让学习像火箭一样快速,微信扫码,获取考试解析、体验刷题服务,开启你的学习加速器!