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According to Charles Happer, Chairman of CanAgra, the Healthy Choice line of frozen dinners, began with his own heart attack. It’s been brought on by years of eating anything he could get his hands on. (19) As he’s lying in hospital, recovering, Happer imagined a line of healthy frozen foods, the Tasty Good. (20) The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. CanAgra’s research and development staff spent a year working under the instruction—“Whatever the cost, don’t sacrifice taste”. The first test market results surprised even the CanAgra team: the low sodium low fat frozen dinners sold much better than expected. According to the firm’s vice president of marketing and sales, (21) we benefited from low expectations. The products were much better than people thought they would be. This finding supported CanAgra’s decision to position a product against other high quality frozen dinners, rather than as a diet or health food. The new product’s brand’s name and packaging were an important part of the development process. (22)The name Healthy Choice was chosen for the positive implication it held for consumers. Because CanAgra felt the product would be an impulse purchase, it was important to make the item stand out in a freezer case. This was accomplished through the dark green packaging that not only differed from the competitors, but also suggested freshness and richness in vitamins.
(22). What does the speaker say about the name Healthy Choice?
解析:原文中重现了Healthy Choice这个名字可以给消费者一个积极的暗示,和选项B对应,又说深绿色包装可以暗示他们产品既新鲜又富含维生素,并没有提和名字健康之选是否匹配。文中也没有提名字是由谁提出的,而且冲动消费并不等同于欺骗,而且也不是欺骗,也不是只针对老年人消费者。故答案选C。
本文链接:Question 22 is based on the passage you have just
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