Travel websites have been around since the l990s, when Expedia, Travelocity, and other holiday booking sites were launched, allowing travelers to compare flight and hotel prices with the click of a mouse. With information no longer (36)_____ by travel agents or hidden in business networks, the travel industry was revolutionized, as greater transparency helped (37)_____ prices.

    Today, the industry is going through a new revolution—this time transforming service quality. Online rating platforms— (38)_____ in hotels, restaurants, apartments, and taxis—allow travelers to exchange reviews and experiences for all to see. Hospitality “businesses are now ranked, analyzed, and compared not by industry (39)_____, but by the very people for whom the service is intended—the customer. This has (40)_____ a new relationship between buyer and seller. Customers have always voted with their feet; they can now explain their decision to anyone who is interested. As a result, businesses are much more (41)_____, often in very specific ways, which creates powerful (42)_____ to improve service.

    Although some readers might not care for gossipy reports of unfriendly bellboys (行李员) in Berlin or malfunctioning hotel hairdryers in Houston, the true power of online reviews lies not just in the individual stories, but in the websites’ (43)_____ to aggregate a large volume of ratings.

    The impact cannot be (44)_____. Businesses that attract top ratings can enjoy rapid growth, as new customers are attracted by good reviews and (45)_____ provide yet more positive feedback. So great is the influence of online ratings that many companies now hire digital reputation managers to ensure a favorable online identity.

名词：capacity（能力，容量）, incentives（激励）, professionals（专业人员）, slash（斜线，削减）, specializing（专攻）, spectators（观众）

动词：controlled（控制）, entail（蕴含，承担）, forged（缔造，前进）, overstated（夸张）, slash（大幅削减）

形容词：accountable（有责任的，可解释的）, forged（伪造的）, overstated（夸大的，过高的）, pessimistic（悲观的）

副词：occasionally（偶然地）, subsequently（随后，其后，后来）

非谓语：controlled（控制）, forged（缔造，前进）, overstated（夸大）, persisting（坚持）, specializing（使专业化）

36. controlled 此处应该填入过去分词作后置定语，与hidden形成并列，结合句意：信息不再是被旅行社____或者隐藏与商业网络中。前文提到游客可以在网上查到航班和酒店价格，因而信息应该是不再为旅行社所掌控，因此填入controlled。

37. slash 此处应该填入动词原形，构成help do sth.结构。信息透明有助于降低价格，故填入slash。entail明显不符合句意，排除。

28. specializing 此处应该填入现在分词，与in搭配，填入specializing，表示专门从事，符合句意。

39. professionals 此处应该填入名词，表示人。结合句意：业务现在不是被____评定、分析及比较，而是由消费者进行。spectator不符合句意，填入professionals。industry professionals表示业界专业人士。

40. forged 此处应该填入过去分词构成现在完成时。与relationship搭配，填入forge，表示缔造一段关系。

41. accountable 此处应该填入形容词，构成比较级。后文说可以创造powerful，改进服务，此处应该填入褒义词，只有accountable符合句意。

42. incentives 此处应该填入名词作create的宾语，结合句意：这对提高服务产生了有力的____。只有incentives符合句意。产生刺激，起促进作用。

43. capacity 此处应该填入名词，只有spectators和capacity两个备选项。显然spectators不符合句意，故填入capacity：在线评论的真正意义不在于个人的故事，而在于公司聚合大量评价的能力。

44. overstated 此处应该填入形容词或者过去分词。结合句意：评价的影响再____也不为过。只有overstated符合句意。评价的影响再夸大也不为过。

45. subsequently 此处应该填入副词，结合文章：有好评价的公司发展更快，因为顾客首先被好评吸引，然后提供更加积极的反馈，明显有先后顺序，故填入subsequently。