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单选题
In the following text, some segments have been removed.For Questions 41—45, choose the most suitable one from the list A—G to fit into each of the numbered blanks.There are two extra choices, which do not fit in any of the blanks.Mark your answers on the ANSWER SHEET.(10 points)
Many firms help businesses deal with data on their customers.Until recently, few have offered those services to the consumers themselves.Now a number of start-ups are offering "data lockers", secure online locations where people can gather information on themselves, including their consumption patterns—utility bills, loyalty-card statements, telephone records and so on.
By helping them to retrieve those data in the first place, locker firms hope to give privacy-conscious consumers more control over what information organizations hold about them.41.___________Shane Green of Personal, one such locker provider, thinks individuals who make full use of their personal data might one day earn $1,000 a year in benefits and savings.
These firms, and the technology underpinning them, are young, and their business models unproven.42._____________Mr.Green hopes to win them over with some of his simple data-handling tools, such as one that automatically fills in consumers' personal details on web forms when they are shopping online.
43._____________Britain's government may soon force some firms to give customers digital copies of information held about them; a proposed European Union law may enshrine similar rights across Europe.Elsewhere, data-locker firms will need to convince firms that they have more to gain from sharing data than hoarding them.
Maarten Louman of Qiy, a Dutch foundation that promotes smarter use of personal data, argues that it may indeed be worth companies' while to do so.By helping consumers compile comprehensive profiles of their habits and preferences, they may in return be granted much richer data than they could collect without their customers' co-operation. Mr.Louman says some large businesses already pay locker firms to deliver to their employees digital copies of their pay slips and pension statements.That saves the firms money, and keeps the locker service free to consumers.
44._____________For instance, people moving house could simply update their address in their data locker, and then let their bank, utilities and other service providers retrieve it.
There is a risk that if data lockers prove as useful as the start-ups claim, it could encourage bigger cloud-storage firms such as Google and Dropbox to barge in and grab their customers.
45._____________
In the longer run, insurers and other potential traders of personal data may require ever more intrusive volumes of information before giving price quotes.Indeed, if the trading of personal consumption data becomes common, a time may come when shoppers will have to reveal all about themselves or be charged top whack for everything they buy.
A．A bigger obstacle to widespread use of lockers is that they will thrive only if users can claw hack personal data from the utilities, banks and shops that are collecting them.
B．They also aim to help people to reuse it for their own benefit.Consumers might give details of their past energy bills to price-comparison engines, to find them better deals.They could let retailers peek at their spending patterns in return for discounts.
C．By making it easier for consumers to provide information, as well as receive it, personal lockers also could help companies keep their data up to date, says William Heath of My dex, another locker provider.
D．Furthermore, consumers may regard their personal-data trail as something rather sinister that they would prefer to see erased, not an asset that is worth managing like cash in a bank.
E．The new digital economy's biggest resource is data.From Google's recording of Internet search habits to Amazon's storing of credit card numbers, companies are busy extracting data, all to grease the wheels of commerce.
F．Another danger is that locker users are tricked by disreputable companies or data thieves into exposing the masses of personal information in them, triggering a public backlash.
G．But a few companies are looking at helping consumers regain control of their own data--an idea that, if it takes off, would redraw the power relationships of the Internet.
第41题的答案是
A
B
C
D
E
F
G
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答案：
解析：
该题描述的是关于数据储存柜为消费者带来的好处。根据题目描述，这些公司帮助消费者处理自己的数据，包括消费模式等信息，旨在让注重隐私的消费者获得更多的信息控制权。而选项B中提到了这些公司还致力于帮助人们为了自身利益重新利用个人信息，并给出了消费者利用个人信息获得好处的例子，如向价格比较引擎提供过去的电费账单以获取更好的交易，或与零售商分享自己的消费模式以换取折扣等。因此，选项B与题目描述相符，是正确答案。
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